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Consumer behaviour
165
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Werbung
71
Advertising
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Advertising effects
59
Werbewirkung
59
Internet marketing
29
Online-Marketing
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Dahlén, Micael
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Journal of advertising research
Journal of business research : JBR
2,201
Journal of retailing and consumer services
2,037
International journal of hospitality management
905
International journal of consumer studies
790
Psychology & marketing
690
NBER working paper series
669
Journal of consumer research : JCR ; an interdisciplinary bimonthly
604
Working paper / National Bureau of Economic Research, Inc.
581
NBER Working Paper
488
Journal of marketing research : JMR
473
Asia Pacific journal of marketing and logistics
432
SpringerLink / Bücher
426
Tourism management : research, policies, practice
420
Journal of travel and tourism marketing
402
The journal of product & brand management
394
Management science : journal of the Institute for Operations Research and the Management Sciences
393
European journal of marketing : EJM
389
Journal of retailing
388
Journal of marketing
387
The journal of brand management : an international journal
367
The journal of services marketing
356
Journal of the Academy of Marketing Science
355
Journal of marketing management : MM
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Cogent business & management
330
The service industries journal
330
International journal of contemporary hospitality management
327
Journal of international consumer marketing
327
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
323
Journal of consumer behaviour : an international research review
321
Marketing letters : a journal of research in marketing
312
Journal of hospitality marketing & management
310
International journal of retail & distribution management
304
Journal of marketing communications
304
The international review of retail, distribution and consumer research
302
Marketing intelligence & planning
295
The journal of consumer marketing
294
Journal of fashion marketing and management
290
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
283
Journal of economic psychology : research in economic psychology and behavioral economics
281
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ECONIS (ZBW)
191
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191
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1
The impact of fusion metaphors in health appeals on consumer attitudes : tasty but unhealthy, healthy but not tasty : duality considerations in health messaging
Petit, Olivia
;
Otterbring, Tobias
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10014507666
Saved in:
2
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
3
How charitable appeals shape donors' donation choices : giving food or books : nuances in donors' responses to positive versus negative appeals
Hu, Jihao
;
Li, Tongmao
;
Zhou, Zhimin
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10014507677
Saved in:
4
When are photographs or illustrations more effective in public service ads? : the role of visual medium in consumer response toward public service advertisements
To, Rita Ngoc
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 80-102
Persistent link: https://www.econbiz.de/10014507682
Saved in:
5
Pride appeals and temporal framing compatibility effects in green advertising : will the match lead to persuasive outcomes by consumers?
Yun, Chung In
;
Pounders, Kathrynn
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 103-116
Persistent link: https://www.econbiz.de/10014507689
Saved in:
6
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
7
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
8
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
9
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
Saved in:
10
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
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