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~subject:"Brand image"
~isPartOf:"European journal of marketing"
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Search: subject:"Verbraucherverhalten"
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Brand image
Consumer behaviour
130
Konsumentenverhalten
130
Brand management
32
Markenführung
32
Markenimage
29
Beziehungsmarketing
27
Relationship marketing
27
Emotion
23
Advertising effects
20
Brand
20
Werbewirkung
20
Markenartikel
19
Internet marketing
17
Online-Marketing
17
Customer satisfaction
16
Kundenzufriedenheit
16
Eating habit
15
Ernährungsverhalten
15
Social Web
15
Social web
15
Advertising
13
Werbung
13
Body weight
10
Consumer behavior
10
Dienstleistungsqualität
10
Körpergewicht
10
Service quality
10
Social media
9
Experiment
8
Food
8
Lebensmittel
8
Luxury goods
8
Luxusgüter
8
Online retailing
8
Online-Handel
8
Personality psychology
8
Persönlichkeitspsychologie
8
Satisfaction
8
Viral marketing
8
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25
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4
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Article
29
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Article in journal
29
Aufsatz in Zeitschrift
29
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English
29
Author
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Arli, Denni
1
Arnold, Todd
1
Aro, Kaisa
1
Aziz, Rahila
1
Balabanis, George
1
Barbosa, Isabel
1
Borges, Ana Pinto
1
Brandão, Amélia Maria Pinto da Cunha
1
Brennan, Stacey M.
1
Brochado, Ana
1
Cakici, N. Meltem
1
Cayla, Julien
1
Chan, Eugene Y.
1
Chang, Sue Ryung
1
Chatterjee, Swagato
1
Cheng, Yimin
1
Chowdhury, Rafi M. M. I.
1
Colicev, Anatoli
1
Cova, Bernard
1
Cui, Annie Peng
1
Daunt, Kate L.
1
De Bruyn, Arnaud
1
De Villiers, Rouxelle
1
Dineva, Denitsa
1
Eagar, Toni
1
Eisingerich, Andreas Benedikt
1
Feetham, Pamela
1
Fetscherin, Marc
1
Foscht, Thomas
1
Fuller, Rachel
1
Fuschillo, Gregorio
1
Giroux, Marilyn
1
Gohary, Ali
1
Gonzalez-Jimenez, Hector
1
Gruber, Thorsten
1
Guru, Ramesh Roshan Das
1
Hou, Fujun
1
Hsu, Yun-Hsuan
1
Hussain, Khalid
1
Ilicic, Jasmina
1
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Published in...
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European journal of marketing
Journal of business research : JBR
354
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
211
Psychology & marketing
98
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
70
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
46
Journal of fashion marketing and management
45
Journal of strategic marketing
44
Journal of marketing
43
International journal of consumer studies
42
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
International journal of advertising : the review of marketing communications
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
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ECONIS (ZBW)
29
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1
A time for heroes? : conceptualization, development and validation of the brand hero scale
Lin, Yu-Ting
;
Foscht, Thomas
;
Eisingerich, Andreas Benedikt
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014448616
Saved in:
2
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
3
When and how brands affect importance of product attributes in consumer decision process
Park, Hyun Young
;
Chang, Sue Ryung
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 1-25
Persistent link: https://www.econbiz.de/10013502326
Saved in:
4
Opposing brand activism : triggers and strategies of consumers' antibrand actions
Pöyry, Essi
;
Laaksonen, Salla-Maaria
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 261-284
Persistent link: https://www.econbiz.de/10013502438
Saved in:
5
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
6
Coincidental brand origins influence persuasion based on need for cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
Saved in:
7
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
8
The risk of embarrassment in buying luxury counterfeits : do face-conscious consumers care?
Jiang, Ling
;
Cui, Annie Peng
;
Shan, Juan
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 1996-2020
Persistent link: https://www.econbiz.de/10014342198
Saved in:
9
Using affixed labels in persuasion : perceived product newness as a mediator
Ku, Hsuan-Hsuan
;
Hsu, Yun-Hsuan
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2142-2172
Persistent link: https://www.econbiz.de/10014342208
Saved in:
10
The spillover effects of positive and negative buzz on brand attitudes
Colicev, Anatoli
;
De Bruyn, Arnaud
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2382-2406
Persistent link: https://www.econbiz.de/10014448352
Saved in:
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