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~person:"Diehl, Sandra"
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9
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Diehl, Sandra
Heinemann, Gerrit
61
Homburg, Christian
51
Backhaus, Klaus
49
Ahlert, Dieter
44
Kleinaltenkamp, Michael
35
Kotabe, Masaaki
30
Swoboda, Bernhard
29
Beenken, Matthias
28
Binckebanck, Lars
28
Czinkota, Michael R.
28
Hackl, Franz
27
Kühnapfel, Jörg B.
26
Laroche, Michel
26
Schramm-Klein, Hanna
26
Cavallo, Alberto
25
Douglas, Susan P.
25
Samiee, Saeed
25
Cavusgil, S. Tamer
24
Meffert, Heribert
24
Pepels, Werner
24
Belz, Christian
23
Ronkainen, Ilkka A.
23
Zentes, Joachim
23
Diamantopoulos, Adamantios
22
Jin, Ginger Zhe
22
Rudolph, Thomas
22
Winter-Ebmer, Rudolf
22
Fantapié Altobelli, Claudia
21
Pufahl, Mario
21
Klenow, Peter J.
20
Rabinovich, Elliot
20
Sheth, Jagdish N.
20
Voeth, Markus
20
Zupancic, Dirk
20
Einav, Liran
19
Ghose, Anindya
19
Sander, Matthias
19
Usman, Osly
19
Bauer, Hans H.
18
Dennis, Charles
18
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
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International journal of advertising : the quarterly review of marketing communications
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
1
Electronic Services
1
Electronic retailing
1
Faszination Handel : 50 Jahre Saarbrücker Handelsforschung
1
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1
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1
Handbook of research on international advertising
1
International advertising and communication : current insights and empirical findings
1
Measurement and research methods in international marketing
1
SpringerLink / Bücher
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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ECONIS (ZBW)
16
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1
Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels : an international study
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 718-748
Persistent link: https://www.econbiz.de/10012492566
Saved in:
2
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
3
Typologies of cultural dimensions and their applicability to international advertising
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Handbook of research on international advertising
,
(pp. 88-108)
.
2012
Persistent link: https://www.econbiz.de/10009513190
Saved in:
4
A multicountry advertising research framework : lessons learned from testing global consumer culture positioning
Okazaki, Shintaro
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Measurement and research methods in international marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009377923
Saved in:
5
The cultural dimension of assertiveness in cross-cultural advertising : the perception and evaluation of assertive advertising appeals
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 369-399
Persistent link: https://www.econbiz.de/10008649368
Saved in:
6
Gestaltungsoptionen des Electronic Shopping
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Faszination Handel : 50 Jahre Saarbrücker Handelsforschung
,
(pp. 337-356)
.
2007
Persistent link: https://www.econbiz.de/10003525968
Saved in:
7
Die Wirkung von Interaktivität in Onlineshops auf den Kunden : empirische Untersuchung von Onlineshops mit unterschiedlichen Graden an Interaktivität
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Vielfalt und Einheit in der Marketingwissenschaft : ein …
,
(pp. 479-498)
.
2007
Persistent link: https://www.econbiz.de/10003532009
Saved in:
8
International advertising and communication : current insights and empirical findings
Diehl, Sandra
(
ed.
);
Terlutter, Ralf
(
contributor
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
Saved in:
9
Erlebnisorientierte Einkaufsstättengestaltung im stationären und virtuellen Einzelhandel
Weinberg, Peter
;
Diehl, Sandra
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 245-273)
.
2006
Persistent link: https://www.econbiz.de/10003415952
Saved in:
10
The GLOBE study : applicability of a new typology of cultural dimensions for cross-cultural marketing and advertising research
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International advertising and communication : current …
,
(pp. 419-438)
.
2006
Persistent link: https://www.econbiz.de/10003378202
Saved in:
1
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