//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of electronic commerce : IJEC"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Virales Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Viral marketing
19
Virales Marketing
19
Consumer behaviour
14
Konsumentenverhalten
14
Internet marketing
9
Online retailing
9
Online-Handel
9
Online-Marketing
9
Social Web
9
Social web
9
Data Mining
5
Data mining
5
online reviews
5
E-commerce
4
Electronic Commerce
4
eWOM
4
Beziehungsmarketing
3
Experiment
3
Personalisierung
3
Personalization
3
Relationship marketing
3
electronic word of mouth
3
Brand image
2
Brand management
2
Internet
2
Markenführung
2
Markenimage
2
Product information
2
Produktinformation
2
Text
2
USA
2
United States
2
eWOM adoption
2
eWoM
2
electronic word of mouth (eWOM)
2
online consumer reviews
2
social network sites
2
text mining
2
Affect-as-information theory
1
Affective attitude
1
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Case study
1
Fallstudie
1
Language
All
English
19
Author
All
Aghakhani, Navid
1
Ahmad, Shimi Naurin
1
Ahn, Joongho
1
Akkan, Can
1
Amblee, Naveen
1
Baek, Hyunmi
1
Baum, Daniela
1
Bui, Tung
1
Cheng, T. C. E.
1
Choi, Youngseok
1
Cui, Geng
1
Demmers, Joris
1
Dens, Nathalie
1
Dolen, Willemijn M. van
1
Egger, Marc
1
Fang, Yu-hui
1
Fischbach, Kai
1
Gensler, Sonja
1
Guo, Xiaoning
1
Han, Ingoo
1
Huang, Liqiang
1
Karimi, Jahangir
1
Kocas, Cenk
1
Kwon, Ohyoon
1
Lai, Kee-hung
1
Laroche, Michel
1
Lee, Jumin
1
Li, Mengxiang
1
Li, Xin
1
Liang, Ting-Peng
1
Lui, Hon-kwong
1
Pang, Jun
1
Park, Do-Hyung
1
Pelsmacker, Patrick de
1
Purnawirawan, Nathalia
1
Qiu, Lingyun
1
Raguseo, Elisabetta
1
Salehan, Mohammad
1
Schoder, Detlef
1
Shih, Hung-pin
1
more ...
less ...
Published in...
All
International journal of electronic commerce : IJEC
Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
69
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information systems research : ISR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of marketing communications
53
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
43
Electronic commerce research
41
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of management information systems : JMIS
35
Journal of advertising research
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
SpringerLink / Bücher
30
Cogent business & management
29
International journal of advertising : the review of marketing communications
29
Journal of internet commerce
29
The journal of product & brand management
29
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A unified model for the adoption of electronic word of mouth on social network sites : Facebook as the exemplar
Aghakhani, Navid
;
Karimi, Jahangir
;
Salehan, Mohammad
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 202-231
Persistent link: https://www.econbiz.de/10011856640
Saved in:
2
Handling consumer messages on social networking sites : customer service or privacy infringement?
Demmers, Joris
;
Dolen, Willemijn M. van
;
Weltevreden, …
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 8-35
Persistent link: https://www.econbiz.de/10011848488
Saved in:
3
The effect of brand on the impact of e-WOM on hotels’ financial performance
Raguseo, Elisabetta
;
Vitari, Claudio
- In:
International journal of electronic commerce : IJEC
21
(
2016/2017
)
2
,
pp. 249-269
Persistent link: https://www.econbiz.de/10011691020
Saved in:
4
The effect of rating scale design on extreme response tendency in consumer product ratings
Tsekouras, Dimitrios
- In:
International journal of electronic commerce : IJEC
21
(
2016/2017
)
2
,
pp. 270-296
Persistent link: https://www.econbiz.de/10011691040
Saved in:
5
Effect of online review chunking on product attitude : the moderating role of motivation to think
Pang, Jun
;
Qiu, Lingyun
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 355-383
Persistent link: https://www.econbiz.de/10011497352
Saved in:
6
How trending status and online ratings affect prices of homogeneous products
Kocas, Cenk
;
Akkan, Can
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 384-407
Persistent link: https://www.econbiz.de/10011497353
Saved in:
7
What in consumer reviews affects the sales of mobile apps : a multifacet sentiment analysis approach
Liang, Ting-Peng
;
Li, Xin
;
Yang, Chin-Tsung
;
Wang, Mengyue
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
2
,
pp. 236-260
Persistent link: https://www.econbiz.de/10011434160
Saved in:
8
How do expressed emotions affect the helpfulness of a product review? : evidence from reviews using latent semantic analysis
Ahmad, Shimi Naurin
;
Laroche, Michel
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
1
,
pp. 76-111
Persistent link: https://www.econbiz.de/10011413577
Saved in:
9
Listen to your customers : insights into brand image using online consumer-generated product reviews
Gensler, Sonja
;
Völckner, Franziska
;
Egger, Marc
; …
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
1
,
pp. 112-141
Persistent link: https://www.econbiz.de/10011413587
Saved in:
10
Beyond the credibility of electronic word of mouth : exploring eWOM adoption on social networking sites from affective and curiosity perspectives
Fang, Yu-hui
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 67-101
Persistent link: https://www.econbiz.de/10010360056
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->