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~subject:"Konsumentenverhalten"
~subject:"Customer satisfaction"
~person:"Romaniuk, Jenni"
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Konsumentenverhalten
Customer satisfaction
Viral marketing
9
Virales Marketing
9
Consumer behaviour
6
Word of mouth
5
WOM
3
Fernsehprogramm
2
Measurement
2
Messung
2
Social Web
2
Social web
2
Television programme
2
ABM
1
Advertising
1
Advertising effects
1
Agent-based modeling
1
Agent-based modelling
1
Agentenbasierte Modellierung
1
Brand
1
Brand image
1
Brand management
1
Decay rate
1
Diffusion
1
Diffusion modelling
1
Entertainment
1
Fernsehen
1
Fernsehwerbung
1
Film
1
Film industry
1
Films
1
Filmwirtschaft
1
Impact
1
Longitudinal research
1
Markenartikel
1
Markenführung
1
Markenimage
1
Modellierung
1
Modelling assumptions
1
Movies
1
NWOM
1
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Article
6
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6
Aufsatz in Zeitschrift
6
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English
6
Author
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Romaniuk, Jenni
Filieri, Raffaele
14
Law, Chun Hung Roberts
11
Balaji, M. S.
10
Loureiro, Sandra Maria Correia
10
Mayzlin, Dina
10
Berger, Jonah
9
Usman, Osly
9
Dwivedi, Yogesh Kumar
8
Mattila, Anna S.
8
Ranaweera, Chatura
8
Yin, Dezhi
8
Akram, Umair
7
Bilgihan, Anil
7
East, Robert
7
Jayawardhena, Chanaka
7
Karjaluoto, Heikki
7
Kim, Jong Min
7
Li, Hengyun
7
Pavlou, Paul A.
7
Verma, Sanjeev
7
Wu, Luorong
7
Zhang, Han
7
Augusto, Mário Gomes
6
Bigné Alcañiz, J. Enrique
6
Casaló, Luis V.
6
De Angelis, Matteo
6
Dens, Nathalie
6
Duan, Wenjing
6
Flavián Blanco, Carlos
6
Gil Saura, Irene
6
Han, Heesup
6
Hennig-Thurau, Thorsten
6
Moliner-Velázquez, Beatriz
6
Pelsmacker, Patrick de
6
Román, Sergio
6
Roy, Gobinda
6
Wallace, Elaine
6
Xie, Jinhong
6
Zhang, Lu
6
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Published in...
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Australasian marketing journal
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
European journal of marketing : EJM
1
Source
All
ECONIS (ZBW)
6
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1
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
2
Social amplification : a mechanism in the spread of brand usage
East, Robert
;
Uncles, Mark
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
Australasian marketing journal
25
(
2017
)
1
,
pp. 20-25
Persistent link: https://www.econbiz.de/10011782245
Saved in:
3
The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
Saved in:
4
Measuring the impact of positive and negative word of mouth : a reappraisal
East, Robert
;
Uncles, Mark D.
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 54-58
Persistent link: https://www.econbiz.de/10011484650
Saved in:
5
Pass it on : a framework for classifying the content of word of mouth
Nguyen, Cathy
;
Romaniuk, Jenni
- In:
Australasian marketing journal
22
(
2014
)
2
,
pp. 117-124
Persistent link: https://www.econbiz.de/10010400508
Saved in:
6
"Distortion" in retrospective measures of word of mouth
East, Robert
;
Uncles, Mark D.
;
Romaniuk, Jenni
;
Hand, Chris
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
4
,
pp. 477-486
Persistent link: https://www.econbiz.de/10009788922
Saved in:
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