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~subject:"Konsumentenverhalten"
~subject:"Data mining"
~person:"Berger, Jonah"
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Konsumentenverhalten
Data mining
Viral marketing
16
Virales Marketing
16
Consumer behaviour
9
Social Web
6
Social web
6
Communication
5
Kommunikation
5
word of mouth
5
Brand image
4
Markenimage
4
Emotion
3
USA
2
United States
2
Advertising planning
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Aktie
1
Austauschtheorie
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Content Management
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Content management
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Feldforschung
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Field research
1
Gesundheitsvorsorge
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Information dissemination
1
Informationsverbreitung
1
Innovation diffusion
1
Innovationsdiffusion
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Internet marketing
1
Knowledge transfer
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Language
1
Manipulation
1
Market research
1
Marketing
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Marktforschung
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New product development
1
Newspaper
1
Online-Marketing
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Perception
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7
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1
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English
9
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Berger, Jonah
Filieri, Raffaele
14
Law, Chun Hung Roberts
11
Balaji, M. S.
10
Loureiro, Sandra Maria Correia
10
Mayzlin, Dina
10
Dwivedi, Yogesh Kumar
9
Bilgihan, Anil
8
Dens, Nathalie
8
Kim, Jong Min
8
Pelsmacker, Patrick de
8
Usman, Osly
8
Yin, Dezhi
8
Akram, Umair
7
Duan, Wenjing
7
East, Robert
7
Jayawardhena, Chanaka
7
Karjaluoto, Heikki
7
Li, Hengyun
7
Mariani, Marcello M.
7
Mattila, Anna S.
7
Pavlou, Paul A.
7
Ranaweera, Chatura
7
Verma, Sanjeev
7
Wu, Luorong
7
Zhang, Han
7
Augusto, Mário Gomes
6
Bigné Alcañiz, J. Enrique
6
Datta, Biplab
6
De Angelis, Matteo
6
Han, Heesup
6
Hennig-Thurau, Thorsten
6
Moro, Sérgio
6
Romaniuk, Jenni
6
Roy, Gobinda
6
Wallace, Elaine
6
Zhang, Lu
6
Zhang, Zili
6
Basu, Rituparna
5
Benkenstein, Martin
5
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing research : JMR
2
Journal of consumer research : JCR ; an interdisciplinary journal
1
MSI reports : working paper series
1
Working papers / Wharton School, University of Pennsylvania / Marketing
1
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ECONIS (ZBW)
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1
Expression modalities : how speaking versus writing shapes word of mouth
Berger, Jonah
;
Rocklage, Matthew D.
;
Packard, Grant
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
3
,
pp. 389-408
Persistent link: https://www.econbiz.de/10013397992
Saved in:
2
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
3
Fired up for the future : how time shapes sharing
Weingarten, Evan
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 432-447
Persistent link: https://www.econbiz.de/10011738988
Saved in:
4
How content acquisition method affects word of mouth
Chen, Zoey
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
Saved in:
5
Communication channels and word of mouth : how the medium shapes the message
Berger, Jonah
;
Iyengar, Raghuram
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
3
,
pp. 567-579
Persistent link: https://www.econbiz.de/10010202688
Saved in:
6
Contagious : why things catch on
Berger, Jonah
-
2013
Persistent link: https://www.econbiz.de/10009720454
Saved in:
7
How interest shapes word-of-mouth over different channels
Berger, Jonah
;
Iyengar, Radha
-
2012
Persistent link: https://www.econbiz.de/10009505617
Saved in:
8
What drives immediate and ongoing word of mouth?
Berger, Jonah
;
Schwartz, Eric M.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 869-880
Persistent link: https://www.econbiz.de/10009355023
Saved in:
9
What products do people talk about and why? : how product characteristics and promotional giveaways shape word-of-mouth
Berger, Jonah
;
Schwartz, Eric
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 47-95
Persistent link: https://www.econbiz.de/10008992249
Saved in:
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