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~subject:"Konsumentenverhalten"
~subject:"Viral marketing"
~person:"Akram, Umair"
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Konsumentenverhalten
Viral marketing
Virales Marketing
8
Consumer behaviour
7
Social Web
6
Social web
6
China
5
Internet marketing
5
Online-Marketing
5
eWOM
3
E-commerce
2
Electronic Commerce
2
Innovation adoption
2
Innovationsakzeptanz
2
Online purchase intention
2
Online retailing
2
Online-Handel
2
Social Media
2
electronic word-of-mouth
2
social media
2
Affective attitude
1
Altruism
1
Altruismus
1
Confidence
1
Consumer Socialization
1
Consumer behavior
1
Consumers' attitude
1
Coping theory
1
Customer engagement
1
Data Mining
1
Data mining
1
Distributive Fairness
1
Distributive justice
1
EWOM
1
EWOM intention
1
Egoism
1
Electronic Word of Mouth Communication
1
Electronic Word-of-Mouth (eWOM)
1
Electronic commerce
1
Emotion
1
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English
8
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Akram, Umair
Law, Chun Hung Roberts
17
Berger, Jonah
16
Filieri, Raffaele
15
Loureiro, Sandra Maria Correia
14
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
East, Robert
11
Law, Rob
11
Liu, Yong
11
Balaji, M. S.
10
Bilgihan, Anil
10
Duan, Wenjing
10
Kim, Jong Min
10
Li, Hengyun
10
Mariani, Marcello M.
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Pavlou, Paul A.
9
Peres, Renana
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Stephen, Andrew T.
9
Usman, Osly
9
Verlegh, Peeter
9
Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Chu, Shu-Chuan
8
Fan, Weiguo
8
Godes, David
8
Gopinath, Shyam
8
Gu, Bin
8
Hu, Nan
8
Jayawardhena, Chanaka
8
Jin, Ginger Zhe
8
Karjaluoto, Heikki
8
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International journal of enterprise information systems : an official publication of the Information Resources Management Association
2
International journal of information systems and change management : IJISCM
2
Journal of retailing and consumer services
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of quality and service sciences
1
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ECONIS (ZBW)
8
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1
Exploring consumer mobile payment innovations : an investigation into the relationship between coping theory factors, individual motivations, social influence and word of mouth
Hameed, Irfan
;
Akram, Umair
;
Khan, Yamna
;
Khan, Naveed R.
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462304
Saved in:
2
Social commerce isn't the cherry on the cake, its the new cake! : ow consumers' attitudes and eWOM influence online purchase intention in China
Bilal, Muhammad
;
Akram, Umair
;
Rasool, Hassan
;
Yang, Xiaoyan
- In:
International journal of quality and service sciences
14
(
2022
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10013330609
Saved in:
3
Online purchase intention in Chinese social commerce platforms : being emotional or rational?
Akram, Umair
;
Junaid, Muhammad
;
Zafar, Abaid Ullah
;
Li, …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665831
Saved in:
4
The role of motivational factors for determining attitude towards eWOM in social media context
Bilal, Muhammad
;
Zeng, Jianqiu
;
Akram, Umair
;
Tanveer, Yasir
- In:
International journal of enterprise information systems …
16
(
2020
)
2
,
pp. 73-91
Persistent link: https://www.econbiz.de/10012292081
Saved in:
5
Understanding the effects of internet usage behavior on eWOM
Bilal, Muhammad
;
Zeng, Jianqiu
;
Akram, Umair
;
Tanveer, Yasir
- In:
International journal of information systems in the …
12
(
2020
)
3
,
pp. 93-113
Persistent link: https://www.econbiz.de/10012294090
Saved in:
6
Understanding the justice fairness effects on eWOM communication in social media environment
Sohaib, Muhammad
;
Peng, Hui
;
Akram, Umair
;
Majeed, Abdul
; …
- In:
International journal of enterprise information systems …
15
(
2019
)
1
,
pp. 69-84
Persistent link: https://www.econbiz.de/10011996810
Saved in:
7
Impact of eWOM and risk-taking in gender on purchase intentions : evidence from Chinese social media
Sohaib, Muhammad
;
Peng, Hui
;
Akram, Umair
- In:
International journal of information systems and change …
10
(
2018
)
2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10011978999
Saved in:
8
How non-economic motivations affect electronic word-of-mouth : evidence from Chinese social media
Sohaib, Muhammad
;
Peng, Hui
;
Akram, Umair
;
Akram, Zubair
; …
- In:
International journal of information systems and change …
10
(
2018
)
4
,
pp. 311-332
Persistent link: https://www.econbiz.de/10012027586
Saved in:
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