//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Wahrnehmung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Perception
28
Wahrnehmung
28
Consumer behaviour
22
Konsumentenverhalten
22
Brand image
5
Markenimage
5
Advertising effects
4
Market research
4
Marktforschung
4
Werbewirkung
4
Brand management
3
Experiment
3
Markenführung
3
Theorie
3
Theory
3
social perception
3
Advertising
2
Beziehungsmarketing
2
Brand
2
Dienstleistungsqualität
2
Emotion
2
Luxury goods
2
Luxusgüter
2
Markenartikel
2
Präferenztheorie
2
Relationship marketing
2
Service quality
2
Social psychology
2
Sozialpsychologie
2
Theory of preferences
2
Viral marketing
2
Virales Marketing
2
Visual perception
2
Visuelle Wahrnehmung
2
Werbung
2
eye tracking
2
language
2
packaging
2
sensory marketing
2
Advertising music
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
30
Type of publication (narrower categories)
All
Article in journal
30
Aufsatz in Zeitschrift
30
Language
All
English
30
Author
All
Kahn, Barbara E.
2
Kivetz, Ran
2
Nelson, Leif D.
2
Packard, Grant
2
Rucker, Derek D.
2
Aaker, Jennifer
1
Amir, On
1
Ariely, Dan
1
Bagozzi, Richard P.
1
Berger, Jonah
1
Bhatia, Tulikaa
1
Bolton, Lisa E.
1
Brasel, S. Adam
1
Campbell, Margaret C.
1
Cheema, Amar
1
Clarkson, Joshua J.
1
Czellar, Sandor
1
Dawar, Niraj
1
Deng, Xiaoyan
1
Etkin, Jordan
1
Evangelidis, Ioannis
1
Goukens, Caroline
1
Gürhan-Canli, Zeynep
1
Hagtvedt, Henrik
1
Haws, Kelly L.
1
Huber, Joel
1
Jain, Shailendra Pratap
1
Jong, Martijn G. de
1
Kaikati, Andrew M.
1
Keinan, Anat
1
Kirmani, Amna
1
Labroo, Aparna A.
1
Lehmann, Donald R.
1
Lei, Jing
1
Lowe, Michael L.
1
Maheswaran, Durairaj
1
Manchanda, Puneet
1
Mathur, Pragya
1
Mažar, Nina
1
McFerran, Brent
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Journal of business research : JBR
107
Journal of retailing and consumer services
64
International journal of hospitality management
45
International journal of selection and assessment
39
Discussion paper series / IZA
38
Journal of consumer research : JCR ; an interdisciplinary bimonthly
38
SpringerLink / Bücher
36
Tourism management : research, policies, practice
34
NBER working paper series
33
Journal of business ethics : JOBE
32
Psychology & marketing
32
International journal of consumer studies
31
Working paper / National Bureau of Economic Research, Inc.
31
The international journal of human resource management
29
Discussion paper / Centre for Economic Policy Research
27
Journal of behavioral decision making
27
NBER Working Paper
27
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
27
Journal of travel and tourism marketing
26
Product experience
25
Marketing : ZFP ; journal of research and management
24
IZA Discussion Papers
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Research
22
Academy of Management journal : AMJ
21
Tourism management perspectives : TMP
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
CESifo working papers
19
Marketing letters : a journal of research in marketing
19
Journal of marketing communications
18
Journal of retailing
18
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
18
IZA Discussion Paper
17
International journal of advertising : the review of marketing communications
17
Journal of business and psychology
17
Asia Pacific journal of marketing and logistics
15
Journal of advertising : official publication of the American Academy of Advertising
15
Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
15
Springer eBook Collection
15
more ...
less ...
Source
All
ECONIS (ZBW)
30
Showing
1
-
10
of
30
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Attention, information processing, and choice in incentive-aligned choice experiments
Yang, Liu
;
Toubia, Olivier
;
Jong, Martijn G. de
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 783-800
Persistent link: https://www.econbiz.de/10011971206
Saved in:
2
(I’m) happy to help (you) : the impact of personal pronoun use in customer-firm interactions
Packard, Grant
;
Moore, Sarah G.
;
McFerran, Brent
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 541-555
Persistent link: https://www.econbiz.de/10011912731
Saved in:
3
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
4
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
5
Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
Saved in:
6
Eye tracking reveals processes that enable conjoint choices to become increasingly efficient with practice
Meißner, Martin
;
Musalem, Andrés
;
Huber, Joel
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011450342
Saved in:
7
Merely being with you increases my attention to luxury products : using EEG to understand consumers' emotional experience with luxury branded products
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
Strien, …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 546-558
Persistent link: https://www.econbiz.de/10011337501
Saved in:
8
Pressed for time? : goal conflict shapes how time is perceived, spent, and valued
Etkin, Jordan
;
Evangelidis, Ioannis
;
Aaker, Jennifer
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 394-406
Persistent link: https://www.econbiz.de/10011292875
Saved in:
9
The completeness heuristic : product shape completeness influences size perceptions, preference, and consumption
Sevilla, Julio
;
Kahn, Barbara E.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10010349038
Saved in:
10
Copy alert : a method and metric to detect visual copycat brands
Satomura, Takuya
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010349048
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->