Etemad-Sajadi, Reza - In: International Journal of Quality & Reliability Management 31 (2014) 4, pp. 419-434
Purpose – The purpose of this study is to measure the perception and the behavioural intention of web-users who interact with a virtual agent on a web site. The author wants to measure the added value of this technology in terms of providing e-service and measure web-users' desire to have a...
