//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Beziehungsmarketing"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"The service industries journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Werbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Internet marketing
113
Online-Marketing
113
Social Web
72
Social web
72
Consumer behaviour
61
Konsumentenverhalten
61
Online retailing
40
Online-Handel
40
Viral marketing
33
Virales Marketing
33
E-commerce
24
Electronic Commerce
24
Relationship marketing
24
Website
17
Social network
14
Soziales Netzwerk
14
Social media
13
Advertising effects
11
Werbewirkung
11
Brand management
10
Markenführung
10
Customer integration
8
Experiment
8
Kundenintegration
8
Internet
7
Online reviews
7
Advertising
6
Customer satisfaction
6
Dienstleistungsqualität
6
Facebook
6
Kundenzufriedenheit
6
Service quality
6
Social relations
6
Soziale Beziehungen
6
Werbung
6
Confidence
5
Customer engagement
5
Data Mining
5
Data mining
5
more ...
less ...
Online availability
All
Undetermined
14
Type of publication
All
Article
24
Type of publication (narrower categories)
All
Article in journal
24
Aufsatz in Zeitschrift
24
Language
All
English
24
Author
All
Addo, Prince Clement
1
Akrout, Houcine
1
Asare, Andy Ohemeng
1
Balaji, M. S.
1
Bao, Yeqing
1
Barnes, Stuart J.
1
Beck, Roman
1
Bilgihan, Anil
1
Chandni, Shumaila
1
Chang, Man Kit
1
Chen, Ja-shen
1
Chen, Weiping
1
Cheung, Waiman
1
Ching, Russel K. H.
1
Cobanoglu, Cihan
1
Denktaş-Şakar, Gül
1
Fang, Jiaming
1
Farzana Parveen
1
Feng, Nan
1
Hoang, Duc
1
Hsieh, Sara H.
1
Hua, Zhongsheng
1
Huang, Liqiang
1
Jha, Subhash
1
Kousi, Sofia
1
Kulbo, Nora Bakabbey
1
Kumar, Satish
1
Laroche, Michel
1
Lee, Crystal T.
1
Li, Dahui
1
Li, Minqiang
1
Liang, Xinjian
1
Lin, Yi Hsin
1
Liu, Chu-chi
1
Luo, Margaret Meiling
1
López-Nicolas, Carolina
1
Martinez, Luis F.
1
Mazaheri, Ebrahim
1
Mills, Adam J.
1
Nagy, Gábor
1
more ...
less ...
Published in...
All
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
The service industries journal
Journal of business research : JBR
71
Journal of retailing and consumer services
54
International journal of internet marketing and advertising : IJIMA
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Industrial marketing management : the international journal for industrial and high-tech firms
28
The journal of product & brand management
24
International journal of electronic marketing and retailing : IJEMR
23
Marketing intelligence & planning
21
SpringerLink / Bücher
20
Journal of international marketing
19
Journal of promotion management : innovations in planning and applied research
17
Journal of internet commerce
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
Asia Pacific journal of marketing and logistics
15
Journal of marketing communications
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of strategic marketing
14
Journal of the Academy of Marketing Science
14
Business horizons
13
International journal of e-business research : an official publication of the Information Resources Management Association
12
The journal of brand management : an international journal
12
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
11
The journal of business & industrial marketing
11
Cogent business & management
10
International journal of business information systems : IJBIS
10
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of technology marketing : IJTMkt
10
Journal of marketing
10
Journal of marketing management : MM
10
Psychology & marketing
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
International journal of contemporary hospitality management
8
International journal of retail & distribution management
8
International marketing review
8
Journal of global marketing
8
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
2
Revisiting a model of customer engagement cycle : a systematic review
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
;
Kumar, Satish
- In:
The service industries journal
43
(
2023
)
9/10
,
pp. 579-617
Persistent link: https://www.econbiz.de/10014321614
Saved in:
3
Psychological empowerment and user satisfaction : investigating the influences of online brand community participation
Hsieh, Sara H.
;
Lee, Crystal T.
;
Tseng, Timmy H.
- In:
Information & management : the internat. journal of …
59
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013259488
Saved in:
4
Customer engagement and purchase intention in live-streaming digital marketing platforms
Addo, Prince Clement
;
Fang, Jiaming
;
Asare, Andy Ohemeng
; …
- In:
The service industries journal
41
(
2021
)
11/12
,
pp. 767-786
Persistent link: https://www.econbiz.de/10012623973
Saved in:
5
Stakeholder engagement via social media : an analysis of third-party logistics companies
Denktaş-Şakar, Gül
;
Sürücü, Ebru
- In:
The service industries journal
40
(
2020
)
11/12
,
pp. 866-889
Persistent link: https://www.econbiz.de/10012260359
Saved in:
6
Moral obligation in online social interaction : clicking the "like" button
Xu, Xi
;
Yao, Zhong
;
Teo, Thompson S. H.
- In:
Information & management : the internat. journal of …
57
(
2020
)
7
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012384936
Saved in:
7
Customer engagement and employee engagement : systematic review and future directions
Chandni, Shumaila
;
Rahman, Zillur
- In:
The service industries journal
40
(
2020
)
13/14
,
pp. 932-959
Persistent link: https://www.econbiz.de/10012292979
Saved in:
8
See now, act now : how to interact with customers to enhance social commerce engagement?
Xue, Jiaolong
;
Liang, Xinjian
;
Xie, Tao
;
Wang, Haizhong
- In:
Information & management : the internat. journal of …
57
(
2020
)
6
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012293424
Saved in:
9
Understanding the impact of social media usage among organizations
Farzana Parveen
;
Noor Ismawati Jaafar
;
Sulaiman Ainin
- In:
Information & management : the internat. journal of …
55
(
2018
)
3
,
pp. 308-321
Persistent link: https://www.econbiz.de/10011833890
Saved in:
10
Can consumers be persuaded on brand microblogs? : an empirical study
Zhang, Kem Z. K.
;
Barnes, Stuart J.
;
Zhao, Sesia J.
; …
- In:
Information & management : the internat. journal of …
55
(
2018
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011813442
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->