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Marketingmanagement
Zielgruppe
2,859
Target group
2,460
Konsumentenverhalten
778
Consumer behaviour
775
Deutschland
566
Germany
504
Marketing
418
Marketing management
375
Werbewirkung
365
Advertising effects
363
Werbung
345
Advertising
332
Online-Marketing
267
Children
262
Internet marketing
262
Kinder
262
Marktsegmentierung
257
USA
257
Elderly people
254
Ältere Menschen
254
United States
243
Market segmentation
239
Beziehungsmarketing
224
Relationship marketing
223
Theorie
160
Theory
158
Jugendliche
151
Youth
149
Brand management
142
Markenführung
142
Verbraucherverhalten
126
Social Web
95
Social web
95
Marktforschung
83
Market research
77
Low income
75
Niedrigeinkommen
75
Markenimage
74
Brand image
73
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All
Undetermined
63
Free
29
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Article
207
Book / Working Paper
169
Journal
1
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All
Article in journal
132
Aufsatz in Zeitschrift
132
Aufsatz im Buch
74
Book section
74
Hochschulschrift
30
Thesis
25
Graue Literatur
20
Non-commercial literature
20
Collection of articles of several authors
19
Sammelwerk
19
Aufsatzsammlung
14
Case study
14
Fallstudie
14
Bibliografie enthalten
11
Bibliography included
11
Arbeitspapier
10
Guidebook
10
Ratgeber
10
Working Paper
10
Lehrbuch
9
Textbook
6
Konferenzschrift
3
Conference proceedings
2
Einführung
2
Reprint
2
CD-ROM, DVD
1
Festschrift
1
Handbook
1
Handbuch
1
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Language
All
English
216
German
160
French
2
Author
All
Bruhn, Manfred
6
Pompe, Hans-Georg
5
Singh, Ramendra
5
Herstatt, Cornelius
4
Kohlbacher, Florian
4
Albers, Sönke
3
Cova, Bernard
3
Drees, Norbert
3
Helmke, Stefan
3
Kranzusch, Peter
3
Preuß, Klaus-Jürgen
3
Shankar, Avi
3
Uebel, Matthias
3
Yoon, Eddie
3
Adamczyk, Yvonne
2
Anderson, Jamie
2
Antony, Suresh Paul
2
Bazil, Vazrik
2
Bernigau, Sven
2
Bratter, Herbert M.
2
Buchert, Matthias
2
Bušljeta Banks, Ivana
2
Carlotti, Steve
2
Chakrabarti, Ronika
2
Chen, Lisa
2
Chikweche, Tendai
2
Delen, M.
2
Dressler, Matthias
2
Engel, Ellen
2
Frömbling, Simone
2
Gronbach, Kenneth W.
2
Guneri, B.
2
Gutting, Doris
2
Götz, Konrad
2
Hartmann, Wesley
2
Hellwig, Thomas
2
Hunke, Guido
2
Kampmann, Birgit
2
Kaplan, M. D.
2
Kay, Rosemarie
2
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Institution
All
Springer Fachmedien Wiesbaden
5
Fachhochschule Reutlingen / European School of Business
3
AMACOM
1
American Management Association
1
Campus Verlag
1
Econometrisch Instituut <Rotterdam>
1
Eric Cuvillier <Firma>
1
European Advertising Academy
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <12., 2013, Zagreb>
1
Institut für Finanz- und Aktuarwissenschaften <Ulm>
1
Rheinwerk Verlag
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Steria Mummert Consulting AG
1
Universität Ulm
1
Verlag Dr. Kovač
1
Verlag Franz Vahlen
1
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Published in...
All
SpringerLink / Bücher
10
The journal of consumer marketing
6
Journal of marketing communications
4
Marketing theory
4
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
4
Psychology & marketing
4
Research
4
The silver market phenomenon : marketing and innovation in the aging society
4
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Young consumers : insight and ideas for responsible marketers
4
A - N
3
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
3
Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
3
Erfurter Hefte zum angewandten Marketing
3
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
3
Harvard business review : HBR
3
Jahrbuch Seniorenmarketing
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of advertising research
3
Journal of food products marketing
3
Journal of marketing analytics : JMA
3
Journal of strategic marketing
3
Marketing : ZFP ; journal of research and management
3
Reutlinger Diskussionsbeiträge zu Marketing und Management
3
Springer eBook Collection
3
The silver market phenomenon : business opportunities in an era of demographic change
3
essentials
3
Australasian marketing journal
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Gabler Edition Wissenschaft
2
Handbook of research on ethnic and intra-cultural marketing
2
IFM-Materialien
2
International journal of consumer studies
2
International journal of technology marketing : IJTMkt
2
Islamic perspectives on marketing and consumer behavior : planning, implementation, and control
2
Journal of business strategy
2
Journal of global marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Journal of retailing
2
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Source
All
ECONIS (ZBW)
377
Showing
1
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10
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377
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1
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
2
How can algorithms help in segmenting users and customers? : a systematic review and research agenda for algorithmic customer segmentation
Salminen, Joni
;
Mustak, Mekhail
;
Sufyan, Muhammad
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014537354
Saved in:
3
Improving customer segmentation via classification of key accounts as outliers
Spoor, Jan Michael
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 747-760
Persistent link: https://www.econbiz.de/10014537400
Saved in:
4
Introduction to the special section: tribal marketing after Covid
Coffin, Jack
;
Cova, Bernard
;
Shankar, Avi
- In:
Marketing theory
23
(
2023
)
2
,
pp. 267-273
Persistent link: https://www.econbiz.de/10014293964
Saved in:
5
Unpacking nontarget majority consumers' responses to modest fashion : how market controversy perpetuates marketplace exclusion
Audrezet, Alice
;
Parguel, Béatrice
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1302-1330
Persistent link: https://www.econbiz.de/10014427187
Saved in:
6
Artificial intelligence-driven advertising and customer targeting : precision marketing strategies in Zimbabwe
Takunda, Chiwaridzo Option
;
Iyioluwa, Adeyinka Kehinde
- In:
AI-driven marketing research and data analytics
,
(pp. 98-117)
.
2024
Persistent link: https://www.econbiz.de/10014558894
Saved in:
7
The effects of artificial intelligence (AI) on marketing
Joaquim, Ana Filipa Vieira Lopes
- In:
Complex AI dynamics and interactions in management
,
(pp. 209-228)
.
2024
Persistent link: https://www.econbiz.de/10014519498
Saved in:
8
Marketing 6.0 : die Zukunft ist immersiv
Kotler, Philip
;
Kartajaya, Hermawan
;
Setiawan, Iwan
-
2024
Persistent link: https://www.econbiz.de/10014516306
Saved in:
9
How do BoP firms shape markets? : market shaping in resource-constrained environments
Singh, Ramendra
;
Rawat, Sandeep
-
2021
Persistent link: https://www.econbiz.de/10012650949
Saved in:
10
Lookalike targeting on others' journeys: brand versus performance marketing
Sudhir, K.
;
Lee, Seung Yoon
;
Roy, Subroto
-
2021
Persistent link: https://www.econbiz.de/10012629950
Saved in:
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