//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"advertising"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
114
Online-Marketing
114
Consumer behaviour
82
Konsumentenverhalten
82
Social Web
79
Social web
79
Advertising effects
39
Werbewirkung
39
Brand management
35
Markenführung
35
Beziehungsmarketing
31
Relationship marketing
31
Social media marketing
31
Marketing management
24
Marketingmanagement
24
Viral marketing
23
Virales Marketing
23
Online retailing
22
Online-Handel
22
Advertising
21
Brand image
19
Markenimage
19
Werbung
19
E-commerce
17
Electronic Commerce
17
Internet
15
USA
15
United States
15
Facebook
14
Social networking sites
11
Marketing
10
Direct marketing
9
Brand
8
Direktmarketing
8
Mobile marketing
8
Social network
8
Soziales Netzwerk
8
Word-of-mouth marketing
8
Consumer behavior
7
Mobile Marketing
7
more ...
less ...
Online availability
All
Undetermined
81
Free
3
Type of publication
All
Article
131
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
133
Aufsatz in Zeitschrift
133
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
134
Author
All
Peltier, James
8
Schibrowsky, John A.
4
Milne, George R.
3
Altobello, Suzanne A.
2
Banerjee, Syagnik
2
Bright, Laura F.
2
Coker, Kesha K.
2
Dahl, Andrew J
2
Dix, Steve
2
Goldsmith, Ronald E.
2
Ha, Young
2
Hartemo, Mari
2
Im, Hyunjoo
2
Kabadayi, Sertan
2
Kim, Seeun
2
Labrecque, Lauren I.
2
Lee, Hyun-hwa
2
Lepkowska-White, Elzbieta
2
Michel, René
2
Minor, Michael
2
Nill, Alexander F.
2
Phau, Ian
2
Pomirleanu, Nadia
2
Schnakenburg, Igor
2
Schultz, Don E.
2
Straker, Karla
2
Wrigley, Cara
2
Yoon, Hye Jin
2
Adjei, Mavis T.
1
Agrawal, Shiv Ratan
1
Aljuhmani, Hasan Yousef
1
Arcand, Manon
1
Bacile, Todd J.
1
Baek, Tae Hyun
1
Bagherzadeh, Ramin
1
Balsubramanian, Siva K.
1
Banerjee, Sy
1
Barger, Victor
1
Barger, Victor A.
1
Barreto, Ana Margarida
1
more ...
less ...
Published in...
All
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
672
Journal of advertising research
520
Journal of advertising : official publication of the American Academy of Advertising
354
International journal of advertising : the quarterly review of marketing communications
329
Journal of marketing communications
322
Journal of retailing and consumer services
293
SpringerLink / Bücher
289
International journal of advertising : the review of marketing communications
285
Psychology & marketing
222
International journal of internet marketing and advertising : IJIMA
219
Journal of advertising
207
Journal of promotion management : JPM
207
European Journal of Marketing
193
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of global marketing
172
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
Journal of Consumer Marketing
165
International marketing review
157
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
152
Management science : journal of the Institute for Operations Research and the Management Sciences
149
Journal of promotion management : innovations in planning and applied research
135
Journal of marketing research : JMR
134
Journal of international marketing
133
Industrial marketing management : the international journal for industrial and high-tech firms
129
Journal of marketing
128
Marketing Science
128
International journal of hospitality management
126
Springer eBook Collection
122
Marketing letters : a journal of research in marketing
114
Marketing intelligence & planning
112
Tourism management : research, policies, practice
106
International journal of electronic marketing and retailing : IJEMR
105
The journal of product & brand management
104
NBER working paper series
103
The journal of brand management : an international journal
103
Health marketing quarterly
101
Information systems research : ISR
100
Journal of marketing management : MM
100
more ...
less ...
Source
All
ECONIS (ZBW)
134
Showing
1
-
10
of
134
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Display
advertising
: the role of context and
advertising
appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
2
Meme marketing on social media : the role of informational cues of brand memes in shaping consumers' brand relationship
Shen, Yung-Cheng
;
Lee, Crystal T.
;
Lin, Wen-Ya
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 588-610
Persistent link: https://www.econbiz.de/10015062823
Saved in:
3
The effects of live comments and advertisements on social media engagement : application to short-form online video
Zhang, Xiaodan
;
Zhao, Zhanbo
;
Wang, Kui
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 485-505
Persistent link: https://www.econbiz.de/10015062524
Saved in:
4
Digital consumer engagement : examining the impact of native
advertising
exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
5
How the characteristics of social media influencers and live content influence consumers' impulsive buying in live streaming commerce? : The role of congruence and attachment
Shao, Zhucheng
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 506-527
Persistent link: https://www.econbiz.de/10015062525
Saved in:
6
Native
advertising
relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
7
Does congruency matter for online green demarketing campaigns? : examining the effects of retargeting display ads embedded in different browsing contexts
Yoon, Hye Jin
;
Lee, Yoon-Joo
;
Sun, Shuoya
;
Joo, Jinho
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 882-900
Persistent link: https://www.econbiz.de/10014428184
Saved in:
8
Not all sunshine and rainbows : exploring the dark side of AI in interactive marketing
Labrecque, Lauren I.
;
Peña, Priscilla Y.
;
Leonard, Hillary
- In:
Journal of research in interactive marketing : …
18
(
2024
)
5
,
pp. 970-999
Persistent link: https://www.econbiz.de/10015062990
Saved in:
9
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
10
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->