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Konsumentenverhalten
Online-Marketing
12,558
Internet marketing
12,281
Werbung
11,193
Advertising
10,203
Consumer behaviour
8,750
Werbewirkung
7,758
Advertising effects
7,584
Social Web
5,848
Social web
5,848
Internationales Marketing
5,052
International marketing
5,030
Markenführung
3,434
Brand management
3,433
Theorie
2,982
Theory
2,946
Deutschland
2,886
Marketingmanagement
2,857
Marketing management
2,816
USA
2,629
Germany
2,609
United States
2,531
Electronic Commerce
2,408
E-commerce
2,263
Relationship marketing
2,189
Beziehungsmarketing
2,186
Markenimage
2,163
Brand image
2,127
Online retailing
2,073
Online-Handel
2,073
Marketing
1,940
Viral marketing
1,861
Virales Marketing
1,857
Internet
1,683
Direktmarketing
1,498
Direct marketing
1,464
advertising
1,356
Markenartikel
1,294
Brand
1,257
Werbepsychologie
1,156
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All
Undetermined
4,177
Free
1,308
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Article
6,953
Book / Working Paper
1,787
Journal
19
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All
Article in journal
6,478
Aufsatz in Zeitschrift
6,478
Aufsatz im Buch
470
Book section
470
Graue Literatur
352
Non-commercial literature
352
Hochschulschrift
270
Working Paper
249
Arbeitspapier
238
Thesis
210
Collection of articles of several authors
122
Sammelwerk
122
Aufsatzsammlung
74
Conference paper
58
Konferenzbeitrag
58
Konferenzschrift
51
Bibliografie enthalten
40
Bibliography included
40
Lehrbuch
33
Case study
29
Fallstudie
29
Textbook
29
Collection of articles written by one author
24
Sammlung
24
Conference proceedings
22
Reprint
20
Ratgeber
11
Guidebook
10
Amtsdruckschrift
7
Government document
7
Market information
6
Marktinformation
6
Bibliografie
5
Handbook
5
Handbuch
5
Fallstudiensammlung
3
Festschrift
3
Forschungsbericht
3
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3
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3
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English
8,256
German
498
French
7
Polish
4
Russian
3
Swedish
2
Arabic
1
Bulgarian
1
Czech
1
Dutch
1
Norwegian
1
Portuguese
1
Spanish
1
Undetermined
1
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Author
All
Pelsmacker, Patrick de
30
Septianto, Felix
30
Gierl, Heribert
29
Dens, Nathalie
25
Eisend, Martin
23
Taylor, Charles Raymond
20
Diehl, Sandra
19
Yoon, Sukki
18
Bauer, Hans H.
17
Ko, Eunju
17
Pauwels, Koen
17
Diamantopoulos, Adamantios
16
Dwivedi, Yogesh Kumar
16
Usman, Osly
16
Reijmersdal, Eva A. van
15
Wu, Linwan
15
Choi, Yung Kyun
14
Ghose, Anindya
14
Huber, Frank
14
Muehling, Darrel D.
14
Wilbur, Kenneth C.
14
Chan, Kara
13
Dahlén, Micael
13
Esch, Franz-Rudolf
13
Filieri, Raffaele
13
Grewal, Dhruv
13
Hudders, Liselot
13
Jang, Soocheong
13
Laroche, Michel
13
Loureiro, Sandra Maria Correia
13
Stafford, Marla Royne
13
Teng, Lefa
13
Ilicic, Jasmina
12
Kareklas, Ioannis
12
Matthes, Jörg
12
Mooij, Marieke K. de
12
Naderer, Brigitte
12
Phau, Ian
12
Quach, Sara
12
Thaichon, Park
12
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Institution
All
National Bureau of Economic Research
17
Springer Fachmedien Wiesbaden
12
American Marketing Association
10
Deutscher Dialogmarketing Verband
9
Axel-Springer-Verlag
8
IGI Global
6
Information Resources Management Association
5
Universität Mannheim
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Technische Universität Braunschweig
3
Books on Demand GmbH <Norderstedt>
2
Deutschland / Bundeswehr / Universität Hamburg
2
Erasmus Research Institute of Management
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Forschungsgruppe Konsum und Verhalten
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Helmut-Schmidt-Universität
2
NetLibrary, Inc
2
OECD
2
Peter Lang GmbH
2
RWTH Aachen
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American Psychological Association
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Athens Institute for Education and Research
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Campus Verlag
1
Center for International Research in Consumers Location and Their Environments
1
Chambre de commerce et d'industrie de Paris
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
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Published in...
All
Journal of business research : JBR
346
Journal of retailing and consumer services
226
Journal of marketing communications
177
International journal of advertising : the review of marketing communications
154
International journal of internet marketing and advertising : IJIMA
133
International journal of advertising : the quarterly review of marketing communications
113
Journal of advertising research
111
Psychology & marketing
100
Journal of promotion management : JPM
96
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
Journal of promotion management : innovations in planning and applied research
94
The journal of product & brand management
83
International journal of hospitality management
73
Journal of advertising : official publication of the American Academy of Advertising
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
70
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
70
Asia Pacific journal of marketing and logistics
68
The journal of brand management : an international journal
66
Marketing letters : a journal of research in marketing
61
Journal of international consumer marketing
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
Journal of consumer research : JCR ; an interdisciplinary bimonthly
57
Journal of global marketing
56
International marketing review
54
International journal of electronic marketing and retailing : IJEMR
53
Journal of internet commerce
53
Journal of marketing research : JMR
52
European journal of marketing : EJM
51
Journal of marketing
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Marketing intelligence & planning
47
Cogent business & management
44
International journal of consumer studies
44
Journal of international marketing
44
Management science : journal of the Institute for Operations Research and the Management Sciences
44
SpringerLink / Bücher
42
Young consumers : insight and ideas for responsible marketers
42
The journal of consumer marketing
41
Tourism management : research, policies, practice
41
Health marketing quarterly
39
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Source
All
ECONIS (ZBW)
8,747
EconStor
11
USB Cologne (EcoSocSci)
1
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1
A simplified mobile
advertising
model to study
advertising
spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
Serving two masters? : optimizing mobile ad contracts with heterogeneous advertisers
Ghoshal, Abhijeet
;
Mookerjee, Radha
;
Sun, Zhen
- In:
Production and operations management : the flagship …
32
(
2023
)
2
,
pp. 618-636
Persistent link: https://www.econbiz.de/10014266088
Saved in:
3
The effect of privacy on market structure and prices
Bird, Daniel
;
Neeman, Zvika
-
2023
Persistent link: https://www.econbiz.de/10014339046
Saved in:
4
Leveraging Differential Privacy for Targeted Advertisements
Kraft, Lennart
-
2023
Differential Privacy offers the online
advertising
industry new means to increase consumer privacy by obfuscating …
Persistent link: https://www.econbiz.de/10014360827
Saved in:
5
The perceived image of nudity in digital advertisements
Daou, Lindos
;
Maksoud, Lea
- In:
Arab economic and business journal
15
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014250329
Saved in:
6
Is this
advertising
or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
7
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
8
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
9
Programmatic
advertising
in online retailing : consumer perceptions and future avenues
Ciuchita, Robert
;
Gummerus, Johanna Katariina
; …
- In:
Journal of service management
34
(
2023
)
2
,
pp. 231-255
Persistent link: https://www.econbiz.de/10014337950
Saved in:
10
Promotion on the internet : the impact on the consumer and its effects : selected examples
Marciszewska, Barbara
;
Szydłowska, Wiktoria
- In:
European research studies
26
(
2023
)
3
,
pp. 690-703
Persistent link: https://www.econbiz.de/10014382111
Saved in:
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