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~type_genre:"Aufsatz in Zeitschrift"
~subject:"advertising"
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advertising
Online-Marketing
7,470
Internet marketing
7,467
Consumer behaviour
6,506
Konsumentenverhalten
6,506
Advertising
5,426
Werbung
5,349
Advertising effects
5,061
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5,061
Social Web
4,096
Social web
4,096
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2,349
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2,349
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2,207
Internationales Marketing
2,205
Brand image
1,727
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1,727
USA
1,566
United States
1,563
Viral marketing
1,513
Virales Marketing
1,513
Online retailing
1,511
Online-Handel
1,511
Beziehungsmarketing
1,405
Relationship marketing
1,405
Marketing management
1,346
Marketingmanagement
1,346
E-commerce
1,304
Electronic Commerce
1,301
Theorie
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922
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897
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870
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808
social media
743
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695
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637
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569
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569
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Aufsatz in Zeitschrift
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605
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139
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Wilbur, Kenneth C.
5
Dens, Nathalie
4
Eisend, Martin
4
Knuth, Ingo
4
Pelsmacker, Patrick de
4
Prasad, Ashutosh
4
Zhang, Jianxiong
4
Abdullahi, Shafiu Ibrahim
3
Chintagunta, Pradeep K.
3
Fogel, Joshua
3
Jindal, Niket
3
La Ferle, Carrie
3
Liaukonyte, Jura
3
Liu, Yan
3
Liu, Yizao
3
Lopez, Rigoberto A.
3
Pieters, Rik
3
Pilelienė, Lina
3
Reijmersdal, Eva A. van
3
Rozendaal, Esther
3
Schweidel, David A.
3
Septianto, Felix
3
Smith, Katherine Taken
3
Tang, Wansheng
3
Wedel, Michel
3
Baccarella, Christian V.
2
Bacik, Radovan
2
Beal, Virginia
2
Boerman, Sophie C.
2
Brady, Malcolm
2
Buijzen, Moniek
2
Chang, Chun-Tuan
2
Chen, Chiang-Ming
2
Chung, Doug J.
2
Crawford, Heather J.
2
Dalakas, Vassilis
2
Deborah, Aka
2
Despotakis, Stylianos
2
Duduciuc, Alina
2
Fossen, Beth L.
2
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Journal of marketing communications
36
International journal of advertising : the quarterly review of marketing communications
27
Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of advertising : the review of marketing communications
22
Journal of promotion management : JPM
20
Journal of marketing research : JMR
18
International journal of internet marketing and advertising : IJIMA
16
Journal of marketing
16
Psychology & marketing
12
Journal of media business studies
10
Journal of promotion management : innovations in planning and applied research
10
Journal of marketing management : MM
9
Journal of marketing research
9
Marketing science
9
Applied economics
6
International journal of marketing : IJM ; formerly Der Markt
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of public policy & marketing
6
Marketing i menedžment innovacij : m&mi
6
Health marketing quarterly
5
Journal of advertising research
5
Tourism economics : the business and finance of tourism and recreation
5
Health economics
4
History of retailing and consumption
4
International journal of consumer studies
4
International journal of procurement management
4
International journal of technology marketing : IJTMkt
4
Journal of global marketing
4
Journal of macromarketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of the Operational Research Society : OR
4
Journal of travel and tourism marketing
4
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
4
Cogent business & management
3
Games
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of production research
3
Journal of euromarketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
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ECONIS (ZBW)
605
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71
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
72
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
73
Location, integration, interruption : visual properties and recognition of video game
advertising
Williams, Russell Blair
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 253-276
Persistent link: https://www.econbiz.de/10012179121
Saved in:
74
Determining perceptions, attitudes and behaviour towards social network site
advertising
in a three-country context
Wiese, Melanie
;
Akareem, Husain Salilul
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
Saved in:
75
Is WhatsApp a "new age
advertising
tool"?
Srivastava, Mallika
;
Fernandes, Semila Fenelly
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
Saved in:
76
The persuasiveness of metaphor in
advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
77
Skippable ads : interactive
advertising
on digital media platforms
Dukes, Anthony
;
Liu, Qihong
;
Shuai, Jie
- In:
Marketing science
41
(
2022
)
3
,
pp. 528-547
Persistent link: https://www.econbiz.de/10013363779
Saved in:
78
Measuring consumer perception of ethical issues in
advertising
: evidence form Nigerian
advertising
audience
Abdullahi, Shafiu Ibrahim
- In:
Middle East journal of management : MEJM
5
(
2018
)
3
,
pp. 191-206
Persistent link: https://www.econbiz.de/10011958049
Saved in:
79
The (army) hero with a thousand faces : a discourse-mythological approach to theorising archetypal blending in contemporary
advertising
Kelsey, Darren
;
Yannopoulou, Natalia
;
Whittle, Andrea
; …
- In:
Marketing theory
23
(
2023
)
1
,
pp. 141-162
Persistent link: https://www.econbiz.de/10014230883
Saved in:
80
A macro-level assessment of introducing children food
advertising
restrictions on children's unhealthy food cognitions and behaviors
Lwin, May O.
;
Yee, Andrew Z. H.
;
Lau, Jerrald
;
Ng, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 990-1011
Persistent link: https://www.econbiz.de/10012395637
Saved in:
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