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~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Textbook"
~isPartOf:"Tourism management : research, policies, practice"
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Internet marketing
76
Online-Marketing
76
Social Web
48
Social web
48
Tourism marketing
46
Tourismusmarketing
46
Consumer behaviour
41
Konsumentenverhalten
41
Holiday behaviour
30
Tourism
30
Tourismus
30
Urlaubsverhalten
30
Viral marketing
29
Virales Marketing
29
Destination management
28
Destinationsmanagement
28
Advertising effects
25
Werbewirkung
25
Social media
22
Brand image
20
Markenimage
20
Brand management
15
Hotel industry
15
Hotellerie
15
Markenführung
15
Online retailing
15
Online-Handel
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Tourism industry
13
Tourismuswirtschaft
13
Advertising
12
Online reviews
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Website
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Werbung
11
Customer satisfaction
9
Kundenzufriedenheit
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Tourism destination
9
Tourismusregion
9
Beziehungsmarketing
7
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7
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Article
106
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Aufsatz in Zeitschrift
Textbook
Article in journal
106
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English
106
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Nicolau, Juan Luis
4
Okumus, Fevzi
4
Bilgihan, Anil
3
Gretzel, Ulrike
3
Campo, Sara
2
Filieri, Raffaele
2
Gursoy, Dogan
2
Huang, Zhuowei
2
Jiménez-Barreto, Jano
2
Kim, Jong Min
2
Lee, Gyehee
2
Li, Gang
2
Li, Hengyun
2
Mariani, Marcello M.
2
Morrison, Alastair M.
2
Nusair, Khaldoon
2
Pan, Bing
2
Park, Sangwon
2
Rubio Benito, Natalia
2
Sharma, Abhinav
2
Shin, Seunghun
2
Taheri, Babak
2
Wan, Lisa C.
2
Yu, Chung-En
2
Alzua-Sorzabal, Aurkene
1
Amar, Jennifer
1
Anaya-Sánchez, Rafael
1
Andreu, Luisa
1
Aranda, Evangelina
1
Avello, Maria
1
Bao, Jigang
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Barcelos, Renato Hübner
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Barreda, Albert
1
Barreda, Albert A.
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Bech Serrat, Joseph Maria
1
Bell, Heather L.
1
Benckendorff, Pierre
1
Berdychevsky, Liza
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Bertacchini, Francesca
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Beukeboom, Camiel J.
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Tourism management : research, policies, practice
Journal of business research : JBR
655
Journal of advertising research
513
Journal of advertising : official publication of the American Academy of Advertising
354
International journal of advertising : the quarterly review of marketing communications
328
Journal of marketing communications
318
Journal of retailing and consumer services
293
International journal of advertising : the review of marketing communications
262
Psychology & marketing
220
International journal of internet marketing and advertising : IJIMA
218
Journal of promotion management : JPM
207
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of advertising
177
Journal of global marketing
170
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
International marketing review
150
Management science : journal of the Institute for Operations Research and the Management Sciences
148
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
142
Journal of marketing research : JMR
134
Journal of promotion management : innovations in planning and applied research
132
Journal of international marketing
131
International journal of hospitality management
126
Industrial marketing management : the international journal for industrial and high-tech firms
124
Journal of marketing
120
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
118
Marketing letters : a journal of research in marketing
113
The journal of product & brand management
104
Health marketing quarterly
100
Journal of marketing management : MM
100
Asia Pacific journal of marketing and logistics
99
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
The journal of brand management : an international journal
99
Information systems research : ISR
98
International journal of electronic marketing and retailing : IJEMR
95
Marketing intelligence & planning
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Journal of international consumer marketing
92
Journal of the Academy of Marketing Science
90
Young consumers : insight and ideas for responsible marketers
90
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ECONIS (ZBW)
106
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1
Does destination nostalgic
advertising
enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
Saved in:
2
Relaxing or challenging? : how social crowding influences the effectiveness of activity-based destination
advertising
Xue, Nan (Iris)
;
Liu, Xing
;
Wan, Lisa C.
;
Hou, Yuansi
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457629
Saved in:
3
A model of tourism
advertising
effects
Weng, Lisheng
;
Huang, Zhuowei
;
Bao, Jigang
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012514376
Saved in:
4
Catching eyes of social media wanderers : how pictorial and textual cues in visitor-generated content shape users' cognitive-affective psychology
Fu, Xiao
;
Liu, Xinyi
;
Li, Zhiyong
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457535
Saved in:
5
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
6
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
7
All hype or the real deal? : investigating user engagement with virtual influencers in tourism
Xie-Carson, Li
;
Magor, Thomas
;
Benckendorff, Pierre
; …
- In:
Tourism management : research, policies, practice
99
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014320860
Saved in:
8
The 'magic of filter' effect : examining value co-destruction of social media photos in destination marketing
Xie, Chaowu
;
Yu, Jun
;
Huang, Songshan
;
Zhang, Kun
; …
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304469
Saved in:
9
Celebrity endorsement in tourism : attention, emotional arousal and familiarity
Liu, Biqiang
;
Moyle, Brent
;
Kralj, Anna
;
Li, Yaoqi
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304474
Saved in:
10
Dark personalities and online reviews : a textual content analysis of review generation, consumption and distribution
Yousaf, Salman
;
Kim, Jong Min
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304482
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