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~isPartOf:"Journal of marketing communications"
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Search: subject:"advertising"
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Subject
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Advertising effects
191
Werbewirkung
191
Consumer behaviour
183
Konsumentenverhalten
183
Advertising
149
Werbung
146
Internet marketing
115
Online-Marketing
115
Social Web
61
Social web
61
Brand management
58
Markenführung
58
Brand image
50
Markenimage
50
Marketing management
42
Marketingmanagement
42
advertising
37
Viral marketing
32
Virales Marketing
32
social media
25
Brand
22
Emotion
22
Markenartikel
22
USA
19
United States
19
Fernsehwerbung
17
Television advertising
17
Beziehungsmarketing
16
Perception
16
Relationship marketing
16
Wahrnehmung
16
Confidence
12
Experiment
12
Online retailing
12
Online-Handel
12
Vertrauen
12
Advertising planning
11
Celebrity endorsement
11
Celebrity-Werbung
11
Print advertising
11
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Undetermined
196
Free
14
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Article
319
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3
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Article in journal
322
Aufsatz in Zeitschrift
322
Collection of articles of several authors
3
Sammelwerk
3
Case study
2
Fallstudie
2
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English
322
Author
All
Pelsmacker, Patrick de
6
Bellman, Steven
5
Muehling, Darrel D.
5
Varan, Duane
5
Kerr, Gayle
4
Kim, Soojung
4
Kitchen, Philip J.
4
Neijens, Peter C.
4
Um, Nam-Hyun
4
Yoon, Hye Jin
4
Belanche, Daniel
3
Chan, Fong Yee
3
Cheong, Yunjae
3
Dodoo, Naa Amponsah
3
Fullerton, Jami A.
3
Huh, Jisu
3
Kareklas, Ioannis
3
Kendrick, Alice
3
Kim, Dong Hoo
3
Lee, Joonghwa
3
Phua, Joe
3
Robinson, Jennifer A.
3
Schultz, Don E.
3
Amos, Clinton
2
Antheunis, Marjolijn L.
2
Atkin, Joann L.
2
Bailey, Ainsworth Anthony
2
Black, Iain R.
2
Boerman, Sophie C.
2
Combs, Justin
2
Dalakas, Vassilis
2
Dens, Nathalie
2
Drennan, Judy
2
Ewing, Michael
2
Gram, Malene
2
Huhmann, Bruce A.
2
Jeong, Se-Hoon
2
Jeong, Yongick
2
Ju, Ilyoung
2
Jung, A-Reum
2
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Journal of marketing communications
Journal of business research : JBR
672
Journal of advertising research
520
Journal of advertising : official publication of the American Academy of Advertising
354
International journal of advertising : the quarterly review of marketing communications
329
Journal of retailing and consumer services
293
SpringerLink / Bücher
288
International journal of advertising : the review of marketing communications
285
Psychology & marketing
222
International journal of internet marketing and advertising : IJIMA
219
Journal of advertising
207
Journal of promotion management : JPM
207
European Journal of Marketing
193
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of global marketing
172
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
Journal of Consumer Marketing
165
International marketing review
157
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
152
Management science : journal of the Institute for Operations Research and the Management Sciences
149
Journal of promotion management : innovations in planning and applied research
135
Journal of marketing research : JMR
134
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
134
Journal of international marketing
133
Industrial marketing management : the international journal for industrial and high-tech firms
129
Journal of marketing
128
Marketing Science
128
International journal of hospitality management
126
Springer eBook Collection
122
Marketing letters : a journal of research in marketing
114
Marketing intelligence & planning
112
Tourism management : research, policies, practice
106
The journal of product & brand management
104
NBER working paper series
103
The journal of brand management : an international journal
103
Health marketing quarterly
101
Information systems research : ISR
100
Journal of marketing management : MM
100
Asia Pacific journal of marketing and logistics
99
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ECONIS (ZBW)
322
Showing
1
-
10
of
322
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date (oldest first)
1
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
2
Is this
advertising
or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
3
A framework for the sustainability of
advertising
agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
Saved in:
4
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
5
Differences in consumer knowledge and perceptions of personalized
advertising
: comparing online behavioural
advertising
and synced
advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
6
Elite athletes more authentic? : diet and exercise effects of athletes v. models in ads
Johnson, Erika Katherine
;
Shoenberger, Heather
- In:
Journal of marketing communications
30
(
2024
)
5
,
pp. 599-618
Persistent link: https://www.econbiz.de/10015052729
Saved in:
7
Factors affecting consumer attitudes towards SMS
advertising
in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
8
Web content analysis of beekeeping website companies : communication and marketing strategies in the Italian context
Sparacino, Antonina
;
Merlino, Valentina Maria
;
Borra, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 717-738
Persistent link: https://www.econbiz.de/10015052735
Saved in:
9
How do morning and friendly ads influence mobile
advertising
? : a mediation perspective using appraisal theory
Hajian, Ava
;
Prybutok, Victor R.
;
Chang, Hsia-Ching
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 510-532
Persistent link: https://www.econbiz.de/10014321989
Saved in:
10
When you realize that big brother is watching : how informing consumers affects synced
advertising
effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
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