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~subject:"Television advertising"
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Subject
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Television advertising
Online-Marketing
12,969
Internet marketing
12,692
Werbung
11,397
Advertising
11,296
Consumer behaviour
9,204
Konsumentenverhalten
9,071
Werbewirkung
7,921
Advertising effects
7,745
Social Web
6,085
Social web
6,085
International marketing
5,115
Internationales Marketing
5,099
Brand management
3,576
Markenführung
3,547
Theorie
3,005
Theory
2,973
Marketingmanagement
2,946
Marketing management
2,914
Deutschland
2,891
USA
2,663
Germany
2,619
United States
2,537
Electronic Commerce
2,469
E-commerce
2,325
Relationship marketing
2,275
Beziehungsmarketing
2,265
Markenimage
2,240
Brand image
2,222
Online retailing
2,154
Online-Handel
2,154
Marketing
2,090
Viral marketing
1,920
Virales Marketing
1,916
Internet
1,753
Direktmarketing
1,507
Direct marketing
1,482
advertising
1,405
Markenartikel
1,333
Brand
1,302
Werbepsychologie
1,161
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178
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128
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546
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257
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1
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Article in journal
459
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459
Graue Literatur
95
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95
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81
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81
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79
Working Paper
79
Hochschulschrift
38
Thesis
29
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9
Fallstudie
9
Bibliografie enthalten
5
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5
Aufsatzsammlung
3
Collection of articles of several authors
3
Collection of articles written by one author
3
Konferenzschrift
3
Sammelwerk
3
Sammlung
3
research-article
3
Amtsdruckschrift
2
Bibliographie
2
Conference paper
2
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2
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2
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1
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1
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1
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1
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1
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English
692
German
101
French
6
Russian
3
Swedish
2
Undetermined
2
Italian
1
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Author
All
Bellman, Steven
18
Wilbur, Kenneth C.
15
Varan, Duane
14
Nilssen, Tore
13
Pelsmacker, Patrick de
13
Kind, Hans Jarle
12
Sørgard, Lars
12
Grossman, Michael
10
Bakir, Aysen
7
Cauberghe, Verolien
7
Dens, Nathalie
7
Schmidtke, Richard
7
Sonnac, Nathalie
7
Cantoni, Davide
6
Chesnes, Matthew
6
Jeong, Yongick
6
Jin, Ginger Zhe
6
Reijmersdal, Eva A. van
6
Verhellen, Yann
6
Wada, Roy
6
Bursztyn, Leonardo
5
Gabszewicz, Jean Jaskold
5
Kent, Robert J.
5
Kyhl, Søren
5
Laussel, Didier
5
Lin, Panlang
5
Neijens, Peter C.
5
Romaniuk, Jenni
5
Schweidel, David A.
5
Tekin, Erdal
5
Anderson, Simon P.
4
Beal, Virginia
4
Boerman, Sophie C.
4
Coffey, Amy Jo
4
Crawford, Gregory S.
4
Deer, Lachlan
4
Fossen, Beth L.
4
Guitart, Ivan A.
4
Harris, Jennifer L.
4
Hartnett, Nicole
4
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All
National Bureau of Economic Research
7
Universitetet i Oslo / Økonomisk institutt
3
Nomos Verlagsgesellschaft
2
Avrim Lazar and Associates
1
BLM-Symposion Medienrecht <15., 2015, München>
1
Bayerische Landeszentrale für Neue Medien
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Europäische Kommission / Generaldirektion Bildungund Kultur
1
Frankreich / Conseil supérieur de l'audiovisuel
1
INRA
1
Otto-Friedrich-Universität Bamberg
1
Peter Lang GmbH
1
Sächsische Landesanstalt für Privaten Rundfunk und Neue Medien
1
Technische Universität Ilmenau
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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Published in...
All
Journal of advertising research
75
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
22
Journal of marketing communications
17
Journal of promotion management : JPM
15
The journal of media economics
15
Working paper / National Bureau of Economic Research, Inc.
8
Discussion paper / Centre for Economic Policy Research
7
JMM : the international journal on media management
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Marketing intelligence & planning
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NBER working paper series
7
CESifo working papers
6
International journal of advertising : the review of marketing communications
6
Journal of the Academy of Marketing Science
6
NBER Working Paper
6
Young consumers : insight and ideas for responsible marketers
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Memorandum / Department of Economics, University of Oslo
5
Advertising and violence : concepts and perspectives
4
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research
4
Journal of media business studies
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
4
Schriften zur Medienwirtschaft und zum Medienmanagement
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Breaking new ground in theory and practice
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
3
Gabler Edition Wissenschaft
3
International journal of consumer studies
3
International journal of industrial organization
3
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Source
All
ECONIS (ZBW)
788
USB Cologne (EcoSocSci)
8
Other ZBW resources
3
RePEc
2
BASE
1
EconStor
1
ArchiDok
1
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804
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1
TV
advertising
and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
2
Advertising
anxiety : Lucozade narratives in the 1939 newspaper promotion campaign
Lyon, Phil
- In:
History of retailing and consumption
10
(
2024
)
2
,
pp. 168-186
Persistent link: https://www.econbiz.de/10015048041
Saved in:
3
Is this
advertising
or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
4
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio
advertising
, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
5
Coordinating traditional media
advertising
and online
advertising
in brand marketing
Kim, Alex Jiyoung
;
Balachander, Subramanian
- In:
Production and operations management : the flagship …
32
(
2023
)
6
,
pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
Saved in:
6
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
7
How viewer tuning, presence, and attention respond to ad content and predict brand search lift
McGranaghan, Matthew
;
Liaukonyte, Jura
;
Wilbur, Kenneth C.
- In:
Marketing science
41
(
2022
)
5
,
pp. 873-895
Persistent link: https://www.econbiz.de/10013373615
Saved in:
8
Determinant and the consequence of
advertising
scepticism : a case of popular brand of instant noodle
Siringoringo, Hotniar
;
Hanum, Yuhilza
;
Sudaryanto
- In:
International journal of business excellence : IJBEX
29
(
2023
)
3
,
pp. 372-389
Persistent link: https://www.econbiz.de/10014294170
Saved in:
9
On the regulation of public broadcasting
Li, Changying
;
Li, Youping
;
Zhang, Jianhu
- In:
Journal of economics
138
(
2023
)
2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10013549163
Saved in:
10
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
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