Fedoseeva, Svetlana; Herrmann, Roland - In: Digital business 3 (2023) 1, pp. 1-7
niche products. Retailers with a deeper assortment might be in a position to realize higher prices. Our study is the first … to quantify the assortment-depth elasticity of price in online retailing, and the magnitude of assortment depth at which … a further expansion of the assortment may no longer allow for a higher average price level. We collect a unique dataset …