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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"International journal of advertising : the review of marketing communications"
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Search: subject:"branding"
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Brand management
164
Markenführung
164
Consumer behaviour
116
Konsumentenverhalten
116
Brand image
95
Markenimage
95
Brand
58
Markenartikel
58
Advertising effects
50
Werbewirkung
50
Internet marketing
40
Online-Marketing
40
Social Web
34
Social web
34
Beziehungsmarketing
32
Relationship marketing
32
Advertising
31
Werbung
31
Marketing management
16
Marketingmanagement
16
Luxury goods
15
Luxusgüter
15
Brand loyalty
11
Corporate reputation
10
Firmenimage
10
Designation of origin
9
Herkunftsbezeichnung
9
Confidence
8
Product Placement
8
Product placement
8
Social media
8
Vertrauen
8
Brand architecture
7
Brand equity
7
Celebrity endorsement
7
Celebrity-Werbung
7
China
7
Corporate Social Responsibility
7
Corporate social responsibility
7
Customer integration
7
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123
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170
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174
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174
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4
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174
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Ko, Eunju
4
Phau, Ian
4
Matthes, Jörg
3
Melewar, T. C.
3
Naderer, Brigitte
3
Bang, Nguyen
2
Coates, Nigel
2
Dens, Nathalie
2
Guercini, Simone
2
Hayes, Jameson L.
2
Hudders, Liselot
2
Kumar, Vikas
2
Lim, Ming
2
Lou, Chen
2
Luce, Fernando Bins
2
Merrilees, Bill
2
Oliveira, Marta Olivia Rovedder de
2
Omar, Maktoba
2
Panigyrakis, George
2
Shukla, Paurav
2
Sung, Yongjun
2
Taylor, Charles Raymond
2
Veirman, Marijke de
2
Woodside, Arch G.
2
Xie, Quan
2
Abdullah, Zulhamri
1
Abu-ElSamen, Amjad A.
1
Agbemabiese, George Cudjoe
1
Ahn, Jungyong
1
Aitken, Robert
1
Akasreku, Frank
1
Akroush, Mamoun N.
1
Alharbi, Khalid
1
Ali, Sharafat
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
An, Donghwy
1
Ang, Lawrence
1
Anglada-Tort, Manuel
1
Anning-Dorson, Thomas
1
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Marketing intelligence & planning
International journal of advertising : the review of marketing communications
Journal of business research : JBR
607
The journal of brand management : an international journal
575
The journal of product & brand management
392
SpringerLink / Bücher
375
Journal of retailing and consumer services
294
European journal of marketing : EJM
148
Psychology & marketing
117
Springer eBook Collection
114
Industrial marketing management : the international journal for industrial and high-tech firms
109
International journal of hospitality management
109
Journal of marketing management : MM
109
Asia Pacific journal of marketing and logistics
107
Journal of marketing communications
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
The IUP journal of brand management : IJBRM
95
Innovatives Markenmanagement
88
Journal of strategic marketing
88
Journal of the Academy of Marketing Science
83
Journal of marketing
79
Research
79
Marketing letters : a journal of research in marketing
75
Journal of promotion management : innovations in planning and applied research
72
International journal of internet marketing and advertising : IJIMA
68
Journal of advertising research
68
Journal of promotion management : JPM
68
NBER working paper series
68
Tourism management : research, policies, practice
68
Journal of fashion marketing and management
67
Journal of international consumer marketing
67
Working paper / National Bureau of Economic Research, Inc.
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Journal of travel and tourism marketing
63
NBER Working Paper
61
Qualitative market research : an international journal
61
International marketing review
60
Business horizons
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
59
The marketing review
59
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ECONIS (ZBW)
174
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I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
3
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
4
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
5
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
6
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
Saved in:
7
Engaging allies for better or worse : investigating the relationship between multiple-brand alliances and persuasion knowledge
Muravskii, Daniil
;
Smirnova, Maria
;
Muravskaia, Snezhana
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1282-1313
Persistent link: https://www.econbiz.de/10013417496
Saved in:
8
Meaning transfer in celebrity endorsement and co-
branding
: meaning valence, association type, and brand awareness
Tian, Shiyun
;
Tao, Weiting
;
Hong, Cheng
;
Tsai, Wanhsiu Sunny
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1017-1037
Persistent link: https://www.econbiz.de/10013362124
Saved in:
9
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
10
Two decades of brand hate research : a review and research agenda
Kumar, Ramesh J.
;
Jebarajakirthy, Charles
;
Maseeh, …
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 763-789
Persistent link: https://www.econbiz.de/10014332144
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