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~person:"Melewar, T. C."
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Search: subject:"branding"
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Brand management
72
Markenführung
72
Brand image
26
Markenimage
26
Consumer behaviour
25
Konsumentenverhalten
25
Corporate reputation
23
Firmenimage
23
Brand architecture
19
Markenarchitektur
19
Brand
17
Markenartikel
17
Marketing management
14
Marketingmanagement
14
Marketing
10
Unternehmenskultur
10
Welt
9
World
9
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8
Higher education institution
7
Hochschule
7
Place marketing
7
Standortmarketing
7
Designation of origin
6
Herkunftsbezeichnung
6
Reputation
6
Tourism marketing
6
Tourismusmarketing
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Markenpolitik
5
Public relations
5
Social Web
5
Social web
5
Öffentlichkeitsarbeit
5
Branchenentwicklung
4
Customer satisfaction
4
Islam
4
Kundenzufriedenheit
4
Malaysia
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Case study
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English
83
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Melewar, T. C.
Esch, Franz-Rudolf
141
Burmann, Christoph
128
Baumgarth, Carsten
92
Huber, Frank
64
Tomczak, Torsten
64
Meffert, Heribert
63
Keller, Kevin Lane
62
Bruhn, Manfred
58
Balmer, John M. T.
56
Ahlert, Dieter
49
Merrilees, Bill
49
De Chernatony, Leslie
46
Foroudi, Pantea
41
Bang, Nguyen
40
Kernstock, Joachim
39
Loureiro, Sandra Maria Correia
39
Bauer, Hans H.
38
Phau, Ian
38
Wiedmann, Klaus-Peter
38
Schmidt, Holger J.
37
Ind, Nicholas
34
Fournier, Susan
33
Gupta, Suraksha
33
Iglesias, Oriol
33
Sattler, Henrik
33
Uggla, Henrik
33
Herrmann, Andreas
31
Christodoulides, George
29
Guzman, Francisco
29
Strebinger, Andreas
29
MacInnis, Deborah J.
28
Peitz, Martin
28
Romaniuk, Jenni
28
Swoboda, Bernhard
28
Vrontis, Demetris
28
Völckner, Franziska
28
Brexendorf, Tim Oliver
27
King, Ceridwyn
27
Ko, Eunju
27
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Journal of business research : JBR
11
European journal of marketing : EJM
5
International studies of management and organization
5
The journal of brand management : an international journal
4
The marketing review
4
Building corporate identity, image and reputation in the digital era
3
Marketing intelligence & planning
3
Routledge studies in marketing
3
Corporate reputation review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of strategic marketing
2
Journal of world business : JWB
2
Qualitative market research : an international journal
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
City branding : theory and cases
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European business review
1
Handbook of corporate communication and public relations : pure and applied
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of destination marketing & management
1
Journal of general management
1
Journal of global marketing
1
Journal of marketing communications
1
Journal of marketing for higher education
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
The European business journal
1
The Routledge companion to contemporary brand management
1
The journal of asset management
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
82
USB Cologne (EcoSocSci)
1
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date (oldest first)
1
Corporate
Branding
in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014515349
Saved in:
2
Building corporate identity, image and reputation in the digital era
Melewar, T. C.
(
ed.
);
Dennis, Charles
(
ed.
); …
-
2022
experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate
branding
, identity …
Persistent link: https://www.econbiz.de/10012485177
Saved in:
3
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
4
Building corporate identity, image and reputation in the digital era
Melewar, T. C.
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10013176424
Saved in:
5
Towards a
branding
oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
6
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
7
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
8
Making sense of sensory brand experience : constructing an integrative framework for future research
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
International journal of management reviews
24
(
2022
)
1
,
pp. 130-167
Persistent link: https://www.econbiz.de/10012795396
Saved in:
9
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
10
Technology, brand and people :
branding
, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
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