Qu, Yi; Cieślik, Andrzej; Fang, Shanshan; Qing, Yuxiao - In: Digital business 3 (2023) 2, pp. 1-14
user stickiness in a social commerce environment through the perspective of shopping values. This study measures online … stickiness. Hence, online interactions play a crucial role in strengthening user stickiness in social commerce. Therefore, for … social commerce platforms, managers need to continue improving their perceived ease of use, perceived usefulness and social …