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Search: subject:"computational research"
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ECONIS (ZBW)
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Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
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Spurring and sustaining online consumer activism : the role of cause support and brand relationship in microlevel action frames
Muraro, Iago S.
;
Thorson, Kjerstin
;
Huddleston, Patricia T.
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 461-477
Persistent link: https://www.econbiz.de/10014372616
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3
You reap where you sow : a trust-based approach to initial seeding for viral advertising
Huh, Jisu
;
Kim, Hyejin
;
Rath, Bhavtosh
;
Lu, Xinyu
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 963-989
Persistent link: https://www.econbiz.de/10012395590
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