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~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Tourism management : research, policies, practice"
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Brand management
7
Markenführung
7
Brand image
6
Markenimage
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2
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The journal of brand management : an international journal
Tourism management : research, policies, practice
Journal of business research : JBR
21
Journal of retailing and consumer services
14
Journal of travel and tourism marketing
10
The journal of product & brand management
9
International journal of hospitality management
8
Asia Pacific journal of marketing and logistics
7
International journal of advertising : the review of marketing communications
5
Journal of Business Research
5
Journal of destination marketing & management
5
Journal of international consumer marketing
5
Journal of marketing communications
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Journal of vacation marketing
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The journal of consumer marketing
5
International journal of contemporary hospitality management
4
International journal of sports marketing & sponsorship
4
Journal of retailing
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Journal of strategic marketing
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Psychology & marketing
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
3
Journal of business ethics : JOBE
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Journal of fashion marketing and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Tourism management perspectives : TMP
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Tourism review
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Australasian marketing journal
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European Sport management quarterly : ESMQ
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European journal of marketing : EJM
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Gadjah Mada international journal of business
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Human resource management
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International journal of electronic marketing and retailing : IJEMR
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
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International review on public and non-profit marketing
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Journal of career development
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1
Do customers exhibit engagement behaviors in AI environments? : the role of psychological benefits and technology readiness
Yin, Dexiang
;
Li, Minglong
;
Qiu, Hailian
- In:
Tourism management : research, policies, practice
97
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014304445
Saved in:
2
Do Blue Flag promotions influence tourists' willingness to pay a price premium for coastal destinations?
Can, Ali Selcuk
;
Ekinci, Yuksel
;
Dilek-Fidler, Setenay
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304497
Saved in:
3
What constitutes a favorable destination brand portfolio? : through the lens of coherence
Yang, Fiona X.
;
Li, Xiangping
;
Choe, Yeongbae
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013326546
Saved in:
4
The
congruity
effects of commercial brand sponsorship in a regional event
Shin, Hakseung
;
Lee, Hoon
;
Perdue, Richard R.
- In:
Tourism management : research, policies, practice
67
(
2018
),
pp. 168-179
Persistent link: https://www.econbiz.de/10011841866
Saved in:
5
Human-like versus me-like brands in corporate social responsibility : the effectiveness of brand anthropomorphism on social perceptions and buying pleasure of brands
Jeong, Hyun Ju
;
Kim, Jihye
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 32-47
Persistent link: https://www.econbiz.de/10012433569
Saved in:
6
Destination gender : scale development and cross-cultural validation
Pan, Li
;
Lu, Lu
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
83
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012417880
Saved in:
7
Does getting along matter? : tourist-tourist rapport in guided group activities
Lee, Linda W.
;
Boon, Edward
;
McCarthy, Ian P.
- In:
Tourism management : research, policies, practice
87
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012648442
Saved in:
8
When fan engagement with sports club brands matters in sponsorship : influence of fan-brand personality congruence
Pradhan, Debasis
;
Malhotra, Ritu
;
Moharana, Tapas Ranjan
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10012297792
Saved in:
9
Development of measurement scale for functional
congruity
in guest houses
Wang, Sha
;
Hung, Kam
;
Li, Minglong
- In:
Tourism management : research, policies, practice
68
(
2018
),
pp. 23-31
Persistent link: https://www.econbiz.de/10011870761
Saved in:
10
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
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