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Corporate culture
23
Unternehmenskultur
23
Consumer behaviour
12
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Marketing management
12
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12
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11
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Balmer, John M. T.
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Lee, Richard
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European journal of marketing : EJM
IDB Publications (Working Papers)
441
Journal of business research : JBR
301
Journal of business ethics : JOBE
269
SpringerLink / Bücher
234
IZA Discussion Papers
180
MPRA Paper
150
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
127
Springer eBook Collection
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Discussion paper series / IZA
117
Journal of Business Ethics
114
Naga
112
Journal of cultural economics
106
The international journal of human resource management
105
World Bank Publications
105
World Bank Other Operational Studies
99
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
90
Harvard-Business-Manager : das Wissen der Besten
89
Journal of economic behavior & organization : JEBO
84
Journal of world business : JWB
84
Economics Papers from University Paris Dauphine
76
Harvard business review : HBR
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International business review : the official journal of the European International Business Academy
75
Working Papers / WorldFish Center, Consultative Group on International Agricultural Research (CGIAR)
75
International journal of hospitality management
74
CESifo working papers
70
Cross cultural management : an international journal
69
NBER working paper series
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Tourism management : research, policies, practice
69
Journal of organizational change management
67
Working paper / National Bureau of Economic Research, Inc.
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Human relations
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International journal of cross cultural management : CCM
65
Journal of international consumer marketing
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Cogent business & management
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Business horizons
61
Europäische Hochschulschriften / 5
61
CESifo Working Paper
60
European journal of international management : EJIM
60
Post-Print / HAL
57
Management international review : mir ; journal of international business
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ECONIS (ZBW)
42
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1
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
2
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
3
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
4
The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1472-1502
Persistent link: https://www.econbiz.de/10011754990
Saved in:
5
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
6
"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
Saved in:
7
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
8
The relative impact of
culture
, strategic orientation and capability on new service development performance
Storey, Chris
;
Hughes, Matthew
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 833-856
Persistent link: https://www.econbiz.de/10009763971
Saved in:
9
A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective
He, Hong-wei
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 401-430
Persistent link: https://www.econbiz.de/10009733026
Saved in:
10
Corporate brands and identity : developing stronger theory and a call for shifting the debate
Cornelissen, Joep
;
Christensen, Lars Thøger
;
Kinuthia, …
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1093-1102
Persistent link: https://www.econbiz.de/10009572836
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