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~subject:"Consumer behaviour"
~subject:"Innovation"
~isPartOf:"European journal of marketing : EJM"
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Search: subject:"culture"
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Consumer behaviour
Innovation
Corporate culture
23
Unternehmenskultur
23
Konsumentenverhalten
12
Marketing management
12
Marketingmanagement
12
Brand architecture
11
Corporate reputation
11
Firmenimage
11
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11
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9
Markenführung
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4
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Relationship marketing
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Lee, Richard
2
Ashkanasy, Neal M.
1
Bode, Matthias
1
Dobscha, Susan
1
Fine, Gary Alan
1
Huang, Yu-an
1
Hughes, Matthew
1
Kjeldgaard, Dannie
1
Lee, Kyung Tae
1
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1
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1
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1
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1
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1
McGouran, Cathy
1
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1
Nairn, Agnès
1
Norris, Toby
1
Ostberg, Jacob
1
Peñaloza, Lisa
1
Phau, Ian
1
Prothero, Andrea
1
Russell-Bennett, Rebekah
1
Schroeder, Jonathan E.
1
Spotswood, Fiona
1
Storey, Chris
1
Tombs, Alastair G.
1
Ulver, Sofia
1
Worlu, Onipreye
1
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European journal of marketing : EJM
Journal of business research : JBR
117
Journal of international consumer marketing
54
Journal of global marketing
34
Journal of retailing and consumer services
30
International journal of innovation management
26
International marketing review
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
Technological forecasting & social change : an international journal
23
Journal of international marketing
21
Journal of marketing management : MM
21
Marketing theory
20
Asia Pacific journal of marketing and logistics
18
International journal of hospitality management
18
Tourism management : research, policies, practice
16
Cogent business & management
15
International journal of consumer studies
14
Journal of open innovation : technology, market, and complexity
14
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Research-technology management
13
European journal of innovation management
12
Innovation: organization & management : IOM
12
Journal of business ethics : JOBE
12
The journal of brand management : an international journal
11
International business review : the official journal of the European International Business Academy
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing communications
10
Marketing intelligence & planning
10
Research technology management : RTM
10
International journal of business innovation and research
9
Journal of cultural economics
9
Journal of customer behaviour
9
Journal of euromarketing
9
Journal of innovation and entrepreneurship : JIE
9
Journal of travel and tourism marketing
9
SpringerLink / Bücher
9
The service industries journal
9
Asia Pacific business review
8
Australasian marketing journal
8
Business horizons
8
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ECONIS (ZBW)
13
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1
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
2
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
3
The relative impact of
culture
, strategic orientation and capability on new service development performance
Storey, Chris
;
Hughes, Matthew
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 833-856
Persistent link: https://www.econbiz.de/10009763971
Saved in:
4
A memory theory perspective of consumer ethnocentrism and animosity
Lee, Richard
;
Lee, Kyung Tae
;
Li, Jianyao
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1266-1285
Persistent link: https://www.econbiz.de/10011725678
Saved in:
5
Enacted voluntary simplicity : exploring the consequences of requesting consumers to intentionally consume less
McGouran, Cathy
;
Prothero, Andrea
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 189-212
Persistent link: https://www.econbiz.de/10011453320
Saved in:
6
Agency and empowerment in consumption in relation to a patriarchal bargain : the case of Nigerian immigrant women in the UK
Lindridge, Andrew
;
Peñaloza, Lisa
;
Worlu, Onipreye
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1652-1671
Persistent link: https://www.econbiz.de/10011616843
Saved in:
7
"Obviously in the cool group they wear designer things" : a social practice theory perspective on children's consumption
Nairn, Agnès
;
Spotswood, Fiona
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1460-1483
Persistent link: https://www.econbiz.de/10011409417
Saved in:
8
The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects
Lee, Richard
;
Mazodier, Marc
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 919-942
Persistent link: https://www.econbiz.de/10011298077
Saved in:
9
Marketing artistic careers : Pablo Picasso as brand manager
Muñiz, Albert M.
;
Norris, Toby
;
Fine, Gary Alan
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 68-88
Persistent link: https://www.econbiz.de/10010344382
Saved in:
10
Moving up, down or sideways? : exploring consumer experience of identity and status incongruence
Ulver, Sofia
;
Ostberg, Jacob
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 833-853
Persistent link: https://www.econbiz.de/10010388107
Saved in:
1
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