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Search: subject:"customer data"
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Subject
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Kundendaten
248
Customer data
223
Beziehungsmarketing
81
Relationship marketing
81
Consumer behaviour
65
Konsumentenverhalten
65
Datenschutz
63
Data protection
59
Data Mining
29
Deutschland
29
Germany
27
Computer-assisted marketing
26
IT-gestütztes Marketing
26
Kundenmanagement
26
Data mining
25
Marketing
23
Online-Marketing
21
Price discrimination
21
Big Data
19
Customer analysis
19
Electronic Commerce
19
Kundenanalyse
19
Preisdifferenzierung
19
Theorie
19
Theory
19
USA
18
United States
18
Customer Data
16
Direktmarketing
16
Internet marketing
16
Price Discrimination
16
Social Web
16
Social web
16
Business model
15
E-commerce
15
Kundendatenbank
15
Datenanalyse
14
Datenerhebung
14
Geschäftsmodell
14
Marketingmanagement
14
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Undetermined
90
Free
63
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Book / Working Paper
169
Article
137
Journal
2
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Article in journal
84
Aufsatz in Zeitschrift
84
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48
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48
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37
Graue Literatur
36
Non-commercial literature
36
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34
Arbeitspapier
28
Thesis
22
Collection of articles of several authors
14
Sammelwerk
14
Aufsatzsammlung
7
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7
Case study
4
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4
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4
Ratgeber
4
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3
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3
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2
Statistics
2
Statistik
2
Amtliche Publikation
1
Bibliografie enthalten
1
Bibliography included
1
Collection of articles written by one author
1
Glossar enthalten
1
Glossary included
1
Handbook
1
Handbuch
1
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1
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1
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1
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Language
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English
201
German
90
Undetermined
16
French
1
Italian
1
Polish
1
Author
All
Sapi, Geza
13
Baye, Irina
10
Hasnas, Irina
7
Suleymanova, Irina
7
Jentzsch, Nicola
5
Schwarz, Torsten
5
Vasserman, Shoshana
5
Ali, S. Nageeb
4
Lewis, Gregory
4
Saarijärvi, Hannu
4
Baker, Scott R.
3
Baugh, Brian
3
Becker, Jan U.
3
Berg, Kristi
3
Fader, Peter
3
Haag, Nils Christian
3
Klein, Deanna
3
Kleindienst, Dominikus
3
Kuusela, Hannu
3
Laussel, Didier
3
Plangger, Kirk
3
Reimer, Kerstin
3
Resende, Joana
3
Schupp, Robin Philip
3
Baker, Scott
2
Banasiewicz, Andrew D.
2
Bellis, Emanuel de
2
Birker, Benjamin
2
Braun, Gabriele
2
Breitner, Michael H.
2
Burbary, Ken
2
Burghartz, Pia Teresa
2
Bölzing, Dieter
2
Bünte, Claudia
2
Choe, Chongwoo
2
Cong, Jiajia
2
Corduan, Anja
2
Dangelmaier, Wilhelm
2
Dorfer, Laura
2
Dyché, Jill
2
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Institution
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Springer Fachmedien Wiesbaden
8
National Bureau of Economic Research
7
Düsseldorf Institute for Competition Economics (DICE), Wirtschaftswissenschaftliche Fakultät
5
Haufe-Lexware GmbH & Co. KG
2
Verlag Dr. Kovač
2
marketing-Börse GmbH
2
Data & Marketing Association
1
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
Direct Marketing Association
1
Friedrich-Ebert-Stiftung
1
Friedrich-Schiller-Universität Jena
1
IGI Global
1
MITP Verlags-GmbH & Co. KG
1
OECD
1
Shaker Verlag
1
Springer Vieweg
1
Taylor and Francis
1
Taylor and Francis.
1
Uni-Edition GmbH
1
Universität Siegen
1
Westfälische Wilhelms-Universität Münster
1
Zentrum für Technologiefolgen-Abschätzung <Bern>
1
epubli GmbH
1
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Published in...
All
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
8
SpringerLink / Bücher
8
NBER working paper series
7
DICE Discussion Paper
6
DICE Discussion Papers
5
DICE discussion paper
5
Research
5
Harvard business review : HBR
4
Journal of economics & management strategy : JEMS
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Business horizons
3
Electronic markets : the international journal on networked business
3
Harvard-Business-Manager : das Wissen der Besten
3
Journal of advertising research
3
Psychology & marketing
3
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
3
The Routledge companion to digital consumption
3
Advances in knowledge acquisition, transfer, and management (AKATM) book series
2
Apps management and e-commerce transactions in real-time
2
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
2
Artificial intelligence in marketing
2
E-marketing ; Vol. 1
2
HMD : Praxis der Wirtschaftsinformatik
2
IWI-Diskussionsbeiträge
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovationen und Innovationsmanagement in der Finanzbranche
2
Innovatives Markenmanagement
2
Interaktives Marketing
2
International journal of business information systems : IJBIS
2
Journal of business ethics : JOBE
2
Journal of competition law & economics
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Management science in hospitality and tourism : theory, practice, and applications
2
Medienmanagement und E-Business
2
NBER Working Paper
2
Pervasive advertising
2
Schriften zum innovativen Marketing
2
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Source
All
ECONIS (ZBW)
271
USB Cologne (EcoSocSci)
16
RePEc
11
EconStor
9
BASE
1
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111
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111
The upside of data privacy : delighting customers by implementing data privacy measures
Gimpel, Henner
;
Kleindienst, Dominikus
;
Nüske, Niclas
; …
- In:
Electronic markets : the international journal on …
28
(
2018
)
4
,
pp. 437-452
Persistent link: https://www.econbiz.de/10012003982
Saved in:
112
Statistical fact book : the ultimate source for data-driven marketing insight
Data & Marketing Association
-
New York, N.Y. : DMA, Data & Marketing Association
-
39th edition (2017)-40th edition (2018) ; damit …
Persistent link: https://www.econbiz.de/10011663414
Saved in:
113
Der Wert von Nutzerinformationen aus Anbieter- und Nutzerperspektive : Analyse des Trade-offs zwischen Datenverwendung und Datenschutz
Eling, Nicole
-
2018
Persistent link: https://www.econbiz.de/10011730861
Saved in:
114
Relationship Economy - Erfolg durch werthaltige Kundenbeziehungen : lassen Sie Daten für Sie arbeiten : lernen Sie Ihre Kunden verstehen
Leeuwe, Xavier van
;
Lindsay, Matt
;
Peppel, Matthijs van de
-
2018
Persistent link: https://www.econbiz.de/10011786342
Saved in:
115
Enterprise Systems
Hildebrand, Knut
(
ed.
);
Leyh, Christian
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011788662
Saved in:
116
Ads that don't overstep : how to make sure you don't take personalization too far
John, Leslie K.
;
Kim, Tami
;
Barasz, Kate
- In:
Harvard business review : HBR
96
(
2018
)
1
,
pp. 62-69
Persistent link: https://www.econbiz.de/10011795163
Saved in:
117
Marketing Weiterdenken - Reflexion von Thorsten Wiesel
Wiesel, Thorsten
(
interviewee
)
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 139-142)
.
2018
Persistent link: https://www.econbiz.de/10011740995
Saved in:
118
Marketing Automation
Berghofer, Florian
-
2018
Persistent link: https://www.econbiz.de/10011867139
Saved in:
119
Überleben und Wachsen in der Sofortgesellschaft : wie Sie Ihrem Unternehmen durch Big Data und Value Chain Wettbewerbsvorteile verschaffen
Bölzing, Dieter
-
2018
Persistent link: https://www.econbiz.de/10011868790
Saved in:
120
Stitch Fix's CEO on selling personal style to the mass market
Lake, Katrina
- In:
Harvard business review : HBR
96
(
2018
)
3
,
pp. 35-40
Persistent link: https://www.econbiz.de/10011879641
Saved in:
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