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~person:"Petersen, J. Andrew"
~person:"Bruhn, Manfred"
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Search: subject:"customer lifetime value"
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Customer value
16
Kundenwert
16
Beziehungsmarketing
14
Relationship marketing
14
Marketing management
4
Marketingmanagement
4
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3
Messung
3
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German
8
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Petersen, J. Andrew
Bruhn, Manfred
Kumar, V.
38
Madhani, Pankaj M.
16
Eggert, Andreas
15
Skiera, Bernd
15
Ko, Eunju
14
Bauer, Hans H.
13
Kleinaltenkamp, Michael
13
Verhoef, Peter C.
13
Hammerschmidt, Maik
12
Kim, Kyung Hoon
12
Wiesel, Thorsten
12
Fader, Peter
11
Gupta, Sunil
11
Frow, Pennie
10
Helm, Sabrina
10
Keränen, Joona
10
Maas, Peter
10
Matzler, Kurt
10
Gallarza, Martina G.
9
Gil Saura, Irene
9
Günter, Bernd
9
Heinonen, Kristina
9
Glady, Nicolas
8
Heidemann, Julia
8
Homburg, Christian
8
Krafft, Manfred
8
Mengen, Andreas
8
Neslin, Scott A.
8
Payne, Adrian
8
Rajagopal
8
Rust, Roland T.
8
Ryals, Lynette
8
Saarijärvi, Hannu
8
Venkatesan, Rajkumar
8
Becker, Roman
7
Daschmann, Gregor
7
Grönroos, Christian
7
Hadwich, Karsten
7
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Journal of marketing
2
dtv / Beck-Wirtschaftsberater im dtv
2
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Customer engagement marketing
1
Dienstleistungscontrolling
1
Handbook of research on customer equity in marketing
1
Handbuch Kundenbindungsmanagement
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Vertriebssteuerung in der Finanzdienstleistungsindustrie
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ECONIS (ZBW)
16
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1
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
2
Managing product returns within the customer value framework
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Petersen, J. Andrew
; …
- In:
Customer engagement marketing
,
(pp. 95-118)
.
2018
Persistent link: https://www.econbiz.de/10011739845
Saved in:
3
Leveraging product returns to maximize customer equity
Petersen, J. Andrew
;
Anderson, Eric T.
- In:
Handbook of research on customer equity in marketing
,
(pp. 160-177)
.
2015
Persistent link: https://www.econbiz.de/10010483488
Saved in:
4
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
5
Kundenorientierung : Bausteine für ein exzellentes Customer Relationship Management (CRM)
Bruhn, Manfred
-
2012
-
Orig.-Ausg., 4., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10009501923
Saved in:
6
Kundenwert als Steuerungsgröße des Kundenbindungsmanagements
Bruhn, Manfred
;
Hadwich, Karsten
;
Georgi, Dominik
- In:
Handbuch Kundenbindungsmanagement
,
(pp. 703-722)
.
2010
Persistent link: https://www.econbiz.de/10003929157
Saved in:
7
Driving profitability by encouraging customer referrals : who, when, and how
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009237718
Saved in:
8
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
9
Customer equity management as formative second-order construct
Bruhn, Manfred
;
Georgi, Dominik
;
Hadwich, Karsten
- In:
Journal of business research : JBR
61
(
2008
)
12
,
pp. 1292-1301
Persistent link: https://www.econbiz.de/10003784943
Saved in:
10
Kundenwertmanagement : Konzepte, Strategien und Massnahmen in der Praxis
Bruhn, Manfred
;
Georgi, Dominik
;
Hadwich, Karsten
- In:
Customer Relationship Management : neue …
,
(pp. 51-62)
.
2008
Persistent link: https://www.econbiz.de/10003644166
Saved in:
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