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~isPartOf:"The journal of services marketing"
~isPartOf:"Journal of service management"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject:"customer relationship management"
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Subject
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Beziehungsmarketing
432
Relationship marketing
432
Consumer behaviour
248
Konsumentenverhalten
248
Customer satisfaction
164
Kundenzufriedenheit
164
Dienstleistungsqualität
136
Service quality
136
Brand management
108
Markenführung
108
Brand image
81
Markenimage
81
Brand
71
Markenartikel
69
Customer integration
64
Kundenintegration
64
Social Web
51
Social web
51
Customer service
46
Kundenservice
46
Dienstleistungssektor
44
Service industry
44
Emotion
41
Services
39
Customer experience
37
Betriebliche Wertschöpfung
34
Dienstleistung
34
Value creation
34
Dienstleistungsmarketing
31
Services marketing
31
Customer value
30
Kundenwert
30
Confidence
25
USA
25
United States
25
Vertrauen
25
Brand loyalty
24
Einzelhandel
24
Internet marketing
24
Online-Marketing
24
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229
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429
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3
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Article in journal
432
Aufsatz in Zeitschrift
432
Collection of articles of several authors
3
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3
Case study
2
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2
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1
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English
432
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Aksoy, Lerzan
7
Klaus, Philipp
7
Mattila, Anna S.
7
Gil Saura, Irene
6
McColl-Kennedy, Janet R.
6
Edvardsson, Bo
5
Heinonen, Kristina
5
Hollebeek, Linda D.
5
Jaakkola, Elina
5
Alkire, Linda
4
Benoit, Sabine
4
Burton, Jamie
4
Gruber, Thorsten
4
Grönroos, Christian
4
Harris, Lloyd C.
4
Keiningham, Timothy
4
Šerić, Maja
4
Bruce, Helen L.
3
Buoye, Alexander
3
Carlson, Jamie
3
Dagger, Tracey S.
3
Fetscherin, Marc
3
Frow, Pennie
3
Gustafsson, Anders
3
Hammerschmidt, Maik
3
Holloway, Betsy Bugg
3
Johnson, Lester W.
3
Kandampully, Jay
3
Kunz, Werner
3
Lariviere, Bart
3
Loureiro, Sandra Maria Correia
3
Malthouse, Edward C.
3
Mickelsson, Karl-Jacob
3
Nijssen, E. J.
3
Patterson, Paul G.
3
Payne, Adrian
3
Ponsignon, Frederic
3
Ramaseshan, B.
3
Tsiotsou, Rodoula H.
3
Weiger, Welf Hermann
3
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Published in...
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The journal of services marketing
Journal of service management
The journal of brand management : an international journal
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
395
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of business & industrial marketing
193
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
163
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
Journal of travel and tourism marketing
115
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of retailing
103
Cogent business & management
99
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
98
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
432
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1
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1
The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Lavoye, Virginie
;
Sipilä, Jenni
;
Mero, Joel
; …
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
Saved in:
2
How strategic design abilities address unmet value in service engagement strategies
Bouman, Nijs
;
Simonse, Lianne
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 22-34
Persistent link: https://www.econbiz.de/10014473566
Saved in:
3
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
4
Some agents are more similar than others : customer orientation of frontline robots and employees
Leiño Calleja, David
;
Schepers, Jeroen
;
Nijssen, E. J.
- In:
Journal of service management
34
(
2023
)
6
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014456545
Saved in:
5
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
6
Customer ecosystems : exploring how ecosystem actors shape customer experience
Lipkin, Michaela
;
Heinonen, Kristina
- In:
The journal of services marketing
36
(
2022
)
9
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013542858
Saved in:
7
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
8
Metaverse : shifting the reality of services
Gleim, Mark
;
McCullough, Heath
;
Ferrell, Odies C.
; …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10014473577
Saved in:
9
Service mega-disruptions : a conceptual model and research agenda
Vredenburg, Jessica
;
Kapitan, Sommer
;
Jang, Sharon
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 131-144
Persistent link: https://www.econbiz.de/10014473598
Saved in:
10
Customer-to-customer interactions in the sport fan context : typology, framework (C2CIF) and directions for future research
Uhrich, Sebastian
;
Grohs, Reinhard
;
Koenigstorfer, Joerg
- In:
Journal of service management
35
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014456578
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