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~isPartOf:"The journal of services marketing"
~isPartOf:"The journal of consumer marketing"
~subject:"Brand management"
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Search: subject:"customer relationship management"
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Brand management
Beziehungsmarketing
260
Relationship marketing
260
Consumer behaviour
144
Konsumentenverhalten
144
Customer satisfaction
114
Kundenzufriedenheit
114
Dienstleistungsqualität
100
Service quality
100
Customer service
39
Kundenservice
39
Customer integration
36
Kundenintegration
36
Dienstleistungssektor
32
Service industry
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Markenführung
25
Customer experience
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Services
24
Dienstleistungsmarketing
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Services marketing
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Emotion
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Einzelhandel
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Retail trade
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Social Web
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Social web
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USA
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United States
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Beschwerdemanagement
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Betriebliche Wertschöpfung
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Complaint management
20
Value creation
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Dienstleistung
19
Lieferantenmanagement
19
Supplier relationship management
19
Confidence
18
Vertrauen
18
Customer engagement
17
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17
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17
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Veloutsou, Cleopatra
2
Astakhova, Marina
1
Becerra, Enrique
1
Bordian, Mariia
1
Bruwer, Johan
1
Castaño, Raquel
1
Cheng, Ya-Yun
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Chi, Ming
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Descotes, Raluca Mogos
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1
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Harwood, Tracy
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Jillapalli, Ravi
1
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Joseph-Mathews, Sacha
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Juga, Jari
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1
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The journal of services marketing
The journal of consumer marketing
Journal of business research : JBR
132
Journal of retailing and consumer services
103
The journal of product & brand management
99
The journal of brand management : an international journal
83
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
28
Asia Pacific journal of marketing and logistics
27
International journal of internet marketing and advertising : IJIMA
27
Marketing intelligence & planning
26
SpringerLink / Bücher
26
Cogent business & management
25
Journal of promotion management : innovations in planning and applied research
25
Psychology & marketing
24
European journal of marketing : EJM
22
International journal of contemporary hospitality management
21
Journal of strategic marketing
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of travel and tourism marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of marketing
15
Journal of marketing communications
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
Business horizons
12
European journal of marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of service management
12
The journal of business & industrial marketing
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of marketing analytics : JMA
11
Journal of marketing management : MM
11
Journal of the Academy of Marketing Science
11
Tourism management : research, policies, practice
11
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ECONIS (ZBW)
25
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1
The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Lavoye, Virginie
;
Sipilä, Jenni
;
Mero, Joel
; …
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
Saved in:
2
Customer engagement in online service brand communities
Chi, Ming
;
Harrigan, Paul
;
Xu, Yongshun
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 201-216
Persistent link: https://www.econbiz.de/10013407472
Saved in:
3
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
4
Brand experience and customer citizenship behavior : the role of brand relationship quality
Xie, Lishan
;
Poon, Patrick
;
Zhang, Wenxuan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10011694840
Saved in:
5
Virtual brand community engagement practices : a refined typology and model
Hollebeek, Linda D.
;
Juric, Biljana
;
Tang, Wenyan
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011741165
Saved in:
6
Promoting customers' involvement with service brands : evidence from coffee shop customers
Kim, Soon-Ho
;
Lee, Seonjeong
- In:
The journal of services marketing
31
(
2017
)
7
,
pp. 733-744
Persistent link: https://www.econbiz.de/10011801521
Saved in:
7
Actual and ideal-self congruence and dual brand passion
Astakhova, Marina
;
Swimberghe, Krist R.
;
Wooldridge, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
Saved in:
8
Co-creating value with consumers through social media
Kao, Tzu-Yi
;
Yang, Ming-Hsien
;
Wu, Ji-Tsung Ben
;
Cheng, …
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 141-151
Persistent link: https://www.econbiz.de/10011486888
Saved in:
9
Hashtags and handshakes : consumer motives and platform use in brand-consumer interactions
Hamilton, Mitchell
;
Kaltcheva, Velitchka D.
;
Rohm, Andrew J.
- In:
The journal of consumer marketing
33
(
2016
)
2
,
pp. 135-144
Persistent link: https://www.econbiz.de/10011524154
Saved in:
10
Turning inside out : perceived internal branding in customer-firm relationship building
Kang, Doo Syen
- In:
The journal of services marketing
30
(
2016
)
4
,
pp. 462-475
Persistent link: https://www.econbiz.de/10011615500
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