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Search: subject:"customer relationship management"
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Beziehungsmarketing
225
Relationship marketing
225
Consumer behaviour
116
Konsumentenverhalten
116
Customer satisfaction
108
Kundenzufriedenheit
108
Dienstleistungsqualität
96
Service quality
96
Customer service
39
Kundenservice
39
Dienstleistungssektor
31
Service industry
31
Customer integration
30
Kundenintegration
30
Customer experience
23
Dienstleistungsmarketing
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Services
23
Services marketing
23
USA
20
United States
20
Beschwerdemanagement
19
Complaint management
19
Dienstleistung
19
Emotion
19
Lieferantenmanagement
19
Supplier relationship management
19
Betriebliche Wertschöpfung
18
Value creation
18
Customer engagement
17
Social Web
16
Social web
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Einzelhandel
15
Loyalty
15
Retail trade
15
Confidence
14
Customer value
14
Kundenwert
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Satisfaction
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Vertrauen
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Brand management
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Klaus, Philipp
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3
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3
Bruce, Helen L.
3
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The journal of services marketing
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
395
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of business & industrial marketing
193
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
163
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
Journal of travel and tourism marketing
115
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
102
The journal of brand management : an international journal
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
Psychology & marketing
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Cogent business & management
84
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Springer eBook Collection / Business and Economics
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
225
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61
From relationship marketing to total relationship marketing and beyond
Gummesson, Evert
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 16-19
Persistent link: https://www.econbiz.de/10011615616
Saved in:
62
Enhancing theory development in the domain of relationship marketing : how to avoid the danger of getting stuck in the middle
Brodie, Roderick J.
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 20-23
Persistent link: https://www.econbiz.de/10011615627
Saved in:
63
"Running is my boyfriend" : consumers' relationships with activities
Mickelsson, Karl-Jacob
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 24-33
Persistent link: https://www.econbiz.de/10011615630
Saved in:
64
Examining the antecedents and consequences of gratitude
Hasan, Syed Fazal E.
;
Mortimer, Gary
;
Lings, Ian N.
; …
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 34-47
Persistent link: https://www.econbiz.de/10011615638
Saved in:
65
Why are customers loyal in sharing-economy services? : a relational benefits perspective
Yang, Shuai
;
Song, Yiping
;
Chen, Sixing
;
Xia, Xin
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10011615648
Saved in:
66
The importance of CSR in forming customer-company identification and long-term loyalty
Huang, Min-Hsin
;
Cheng, Zhao-Hong
;
Chen, I-Chun
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 63-72
Persistent link: https://www.econbiz.de/10011615657
Saved in:
67
Virtual brand community engagement practices : a refined typology and model
Hollebeek, Linda D.
;
Juric, Biljana
;
Tang, Wenyan
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011741165
Saved in:
68
Relationship marketing readiness : theoretical background and measurement directions
Grönroos, Christian
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 218-225
Persistent link: https://www.econbiz.de/10011741198
Saved in:
69
Exploring the "black box" of customer co-creation processes
Trischler, Jakob
;
Pervan, Simon J.
;
Scott, Donald Robert
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 265-280
Persistent link: https://www.econbiz.de/10011741253
Saved in:
70
#IHateYourBrand: adaptive service recovery strategies on Twitter
Abney, Alexandra K.
;
Pelletier, Mark J.
;
Ford, …
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 281-294
Persistent link: https://www.econbiz.de/10011741259
Saved in:
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