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~source:"econis"
~subject:"Konsumentenverhalten"
~isPartOf:"Psychology & marketing"
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Search: subject:"customer relationship management"
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Konsumentenverhalten
Beziehungsmarketing
97
Relationship marketing
97
Consumer behaviour
72
Customer satisfaction
31
Kundenzufriedenheit
31
Brand management
24
Markenführung
24
Brand image
21
Markenimage
21
Dienstleistungsqualität
18
Service quality
18
Brand
16
Markenartikel
16
Social Web
10
Social web
10
Emotion
9
Einzelhandel
8
Retail trade
8
USA
8
United States
8
Viral marketing
7
Virales Marketing
7
brand loyalty
7
Beschwerdemanagement
6
Complaint management
6
Confidence
6
Customer service
6
Kundenservice
6
Online retailing
6
Online-Handel
6
Vertrauen
6
customer engagement
6
E-commerce
5
Electronic Commerce
5
Personality psychology
5
Persönlichkeitspsychologie
5
Social relations
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Soziale Beziehungen
5
Advertising effects
4
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72
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72
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2
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2
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English
72
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Yi, Youjae
3
Al-Nabhani, Khalid
2
Darley, William K.
2
Lunardo, Renaud
2
McLean, Graeme J.
2
Ndubisi, Nelson Oly
2
Sung, Yongjun
2
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Anaza, Nwamaka A.
1
Ansari, Shiveen
1
Arnold, Mark J.
1
Asante, Isaac Owusu
1
Ates, Zelal
1
Augusto, Mário Gomes
1
Babin, Barry J.
1
Bandyopadhyay, Argho
1
Bauer, Brittney C.
1
Becker, Marc
1
Bernache-Assollant, Iouri
1
Bhattacharjee, Debashree Roy
1
Bigné Alcañiz, J. Enrique
1
Blaurock, Marah
1
Blut, Markus
1
Bodet, Guillaume
1
Bu, Kyunghee
1
Büttgen, Marion
1
Camus, Sandra
1
Carlson, Brad D.
1
Chan, Kimmy Wa
1
Chen, Xi
1
Cheng, Li-Keng
1
Cho, Hyun Young
1
Choi, Sejung Marina
1
Chu, Xing-Yu
1
Cossío-Silva, Francisco-José
1
Cusin, Julien
1
De Cicco, Roberta
1
Doong, Her-sen
1
Dose, David
1
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Psychology & marketing
Journal of retailing and consumer services
459
Journal of business research : JBR
338
International journal of hospitality management
164
The journal of services marketing
116
The journal of product & brand management
97
The journal of brand management : an international journal
77
Journal of the Academy of Marketing Science
76
Journal of hospitality marketing & management
72
Cogent business & management
70
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of retailing
66
Journal of travel and tourism marketing
66
The service industries journal
63
Journal of strategic marketing
60
Journal of service management
55
Industrial marketing management : the international journal for industrial and high-tech firms
54
Journal of marketing
51
Marketing intelligence & planning
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Services marketing quarterly
48
Tourism management : research, policies, practice
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
The international review of retail, distribution and consumer research
46
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
SpringerLink / Bücher
42
The international journal of bank marketing : IJBM
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of electronic customer relationship management : IJECRM
32
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ECONIS (ZBW)
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1
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
2
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
3
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
4
Ordinary customer experience : conceptualization, characterization, and implications
Heinonen, Kristina
;
Lipkin, Michaela
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1720-1736
Persistent link: https://www.econbiz.de/10014338320
Saved in:
5
Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
6
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
7
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
8
When and why signaling frontline employee inexperience can prove to be an asset : effects on consumer forgiveness for service failure
Flacandji, Michaël
;
Cusin, Julien
;
Lunardo, Renaud
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2728-2742
Persistent link: https://www.econbiz.de/10014432547
Saved in:
9
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
10
The customer is often wrong : investigating the influence of customer failures and apologies on frontline service employee well-being
Robertson, Nichola
;
Rotman, Jeffrey
;
MacQuilken, Lisa
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 825-844
Persistent link: https://www.econbiz.de/10014290864
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