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~subject:"Kundenwert"
~person:"Reinartz, Werner J."
~type_genre:"Aufsatz in Zeitschrift"
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Kundenwert
Beziehungsmarketing
9
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6
Customer value
3
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2
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Reinartz, Werner J.
Kumar, V.
21
Ko, Eunju
8
Verhoef, Peter C.
8
Eggert, Andreas
7
Heinonen, Kristina
7
Madhani, Pankaj M.
7
Venkatesan, Rajkumar
7
Gil Saura, Irene
6
Kim, Kyung Hoon
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Bradlow, Eric T.
5
Frow, Pennie
5
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5
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5
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5
Schwepker, Charles H. <Jr.>
5
Sesé, F. Javier
5
Wiesel, Thorsten
5
Ahn, Jiseon
4
Albadvi, Amir
4
Del Chiappa, Giacomo
4
Fader, Peter
4
Haenlein, Michael
4
Hollebeek, Linda D.
4
Itani, Omar S.
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Kaplan, Andreas M.
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Keränen, Joona
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Leone, Robert P.
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McColl-Kennedy, Janet R.
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Ngo, Liem Viet
4
Payne, Adrian
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Perdue, Richard R.
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Pfeifer, Phillip E.
4
Rintamäki, Timo
4
Strandvik, Tore
4
Akter, Shahriar
3
Al Haj Eid, Mohammad Badi’
3
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Journal of marketing
1
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1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Improving customer profit predictions with customer mindset metrics through multiple overimputation
Venkatesan, Rajkumar
;
Bleier, Alexander
;
Reinartz, Werner J.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 771-794
Persistent link: https://www.econbiz.de/10012107317
Saved in:
2
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
3
Customer engagement as a new perspective in customer management
Verhoef, Peter C.
;
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
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