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~person:"Bruhn, Manfred"
~person:"Fairley, Sheranne"
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Event marketing
17
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16
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8
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Bruhn, Manfred
Fairley, Sheranne
Zanger, Cornelia
43
Drengner, Jan
29
Nufer, Gerd
25
Luppold, Stefan
22
Holzbaur, Ulrich
12
Scheinbaum, Angeline Close
11
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10
Schmitt, Bernd
9
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8
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7
Köhler, Julia
7
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7
Wolf, Antje
7
Zeller, Markus
7
Dams, Colja M.
6
Getz, Donald
6
Knoll, Thorsten
6
Lacey, Russell
6
Page, Stephen J.
6
Taheri, Babak
6
Burmann, Christoph
5
Cai, Liping A.
5
Dinkel, Michael
5
Finney, R. Zachary
5
Gaus, Hansjörg
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Gedenk, Karen
5
Graf, Christof
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Gursoy, Dogan
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Jackson, Ulrike
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Lucas, Rainer
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Mikunda, Christian
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Pfadenhauer, Michaela
5
Schneider, André
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Schwertfeger, Marko
5
Thomas, Oliver
5
Untiedt, Jan
5
Weihe, Kerstin
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Wiedmann, Klaus-Peter
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Sport management review
5
Tourism management : research, policies, practice
3
Customer Experience : Forum Dienstleistungsmanagement
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
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Journal of nonprofit & public sector marketing
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ECONIS (ZBW)
17
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1
The utility of including regular sport team events in event portfolios
Sobral, Vitor
;
Fairley, Sheranne
;
O'Brien, Danny
- In:
Journal of sport management : the official journal of …
37
(
2023
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10013533128
Saved in:
2
Factors influencing event media personnel's frame building process at the 2018 FIFA World Cup Russia
Sobral, Vitor
;
Fairley, Sheranne
;
O'Brien, Danny
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013326667
Saved in:
3
It was never ours : formalised event hosting rights and leverage
Kelly, Donna M.
;
Fairley, Sheranne
;
O'Brien, Danny
- In:
Tourism management : research, policies, practice
73
(
2019
),
pp. 123-133
Persistent link: https://www.econbiz.de/10012004912
Saved in:
4
What about the event? : how do tourism leveraging strategies affect small-scale events?
Kelly, Donna M.
;
Fairley, Sheranne
- In:
Tourism management : research, policies, practice
64
(
2018
),
pp. 335-345
Persistent link: https://www.econbiz.de/10011775007
Saved in:
5
Leveraging events to ensure enduring benefits : the legacy strategy of the 2015 AFC Asian Cup
Fairley, Sheranne
;
Lovegrove, Hannah
;
Brown, Michael
- In:
Sport management review
19
(
2016
)
4
,
pp. 466-474
Persistent link: https://www.econbiz.de/10011566690
Saved in:
6
Image recovery from negative media coverage of a sport event : destination, venue, and event considerations
Fairley, Sheranne
;
Lovegrove, Hannah
;
Newland, Brianna L.
; …
- In:
Sport management review
19
(
2016
)
3
,
pp. 352-360
Persistent link: https://www.econbiz.de/10011598948
Saved in:
7
Customer Experience : eine Einführung in die theoretischen und praktischen Problemstellungen
Bruhn, Manfred
;
Hadwich, Karsten
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 3-36)
.
2012
Persistent link: https://www.econbiz.de/10009549647
Saved in:
8
An empirical investigation of experiences and the link between a service-dominant logic mindset, competitive advantage, and performance of nonprofit organizations
Boenigk, Silke
;
Helmig, Bernd
;
Bruhn, Manfred
;
Hadwich, …
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 469-499)
.
2012
Persistent link: https://www.econbiz.de/10009550643
Saved in:
9
Bringing baseball to the big screen : building sense of community outside of the ballpark
Fairley, Sheranne
;
Tyler, B. David
- In:
Journal of sport management : the official journal of …
26
(
2012
)
3
,
pp. 258-270
Persistent link: https://www.econbiz.de/10009559041
Saved in:
10
Customer Experience : Forum Dienstleistungsmanagement
Bruhn, Manfred
(
ed.
);
Hadwich, Karsten
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009563040
Saved in:
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