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~person:"Bruhn, Manfred"
~person:"Fairley, Sheranne"
~person:"Dinkel, Michael"
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Event-Marketing
21
Event marketing
19
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8
Sportveranstaltung
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5
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Bruhn, Manfred
Fairley, Sheranne
Dinkel, Michael
Zanger, Cornelia
43
Drengner, Jan
29
Nufer, Gerd
25
Luppold, Stefan
22
Holzbaur, Ulrich
12
Scheinbaum, Angeline Close
11
Jahn, Steffen
10
Schmitt, Bernd
9
Bauer, Hans H.
8
Eisermann, Uwe
7
Köhler, Julia
7
Olberding, Julie Cencula
7
Wolf, Antje
7
Zeller, Markus
7
Dams, Colja M.
6
Getz, Donald
6
Knoll, Thorsten
6
Lacey, Russell
6
Page, Stephen J.
6
Taheri, Babak
6
Burmann, Christoph
5
Cai, Liping A.
5
Finney, R. Zachary
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Gaus, Hansjörg
5
Gedenk, Karen
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Graf, Christof
5
Gursoy, Dogan
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Jackson, Ulrike
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Lucas, Rainer
5
Mikunda, Christian
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Pfadenhauer, Michaela
5
Schneider, André
5
Schwertfeger, Marko
5
Thomas, Oliver
5
Untiedt, Jan
5
Weihe, Kerstin
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Duale Hochschule Baden-Württemberg Mannheim / Fakultät Wirtschaft
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Sport management review
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Tourism management : research, policies, practice
3
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2
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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ECONIS (ZBW)
22
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1
The utility of including regular sport team events in event portfolios
Sobral, Vitor
;
Fairley, Sheranne
;
O'Brien, Danny
- In:
Journal of sport management : the official journal of …
37
(
2023
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10013533128
Saved in:
2
Factors influencing event media personnel's frame building process at the 2018 FIFA World Cup Russia
Sobral, Vitor
;
Fairley, Sheranne
;
O'Brien, Danny
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013326667
Saved in:
3
Eventformate für Personal und Organisation
Dinkel, Michael
(
ed.
);
Baumgartner, Roman
(
ed.
)
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011937355
Saved in:
4
Handbuch Messe-, Kongress- und Eventmanagement
Dinkel, Michael
(
ed.
);
Luppold, Stefan
(
ed.
); …
-
2021
-
Zweite, aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012666141
Saved in:
5
Veranstaltungstechnik im Kontext von Corporate Events
Dinkel, Michael
(
ed.
);
Schenk, Michael
(
ed.
); …
-
2017
-
1. Auflage
Persistent link: https://www.econbiz.de/10011609525
Saved in:
6
Personalmanagement: Herausforderungen für die Eventorganisation
Dinkel, Michael
(
ed.
);
Baumgartner, Roman
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011773547
Saved in:
7
It was never ours : formalised event hosting rights and leverage
Kelly, Donna M.
;
Fairley, Sheranne
;
O'Brien, Danny
- In:
Tourism management : research, policies, practice
73
(
2019
),
pp. 123-133
Persistent link: https://www.econbiz.de/10012004912
Saved in:
8
What about the event? : how do tourism leveraging strategies affect small-scale events?
Kelly, Donna M.
;
Fairley, Sheranne
- In:
Tourism management : research, policies, practice
64
(
2018
),
pp. 335-345
Persistent link: https://www.econbiz.de/10011775007
Saved in:
9
Leveraging events to ensure enduring benefits : the legacy strategy of the 2015 AFC Asian Cup
Fairley, Sheranne
;
Lovegrove, Hannah
;
Brown, Michael
- In:
Sport management review
19
(
2016
)
4
,
pp. 466-474
Persistent link: https://www.econbiz.de/10011566690
Saved in:
10
Image recovery from negative media coverage of a sport event : destination, venue, and event considerations
Fairley, Sheranne
;
Lovegrove, Hannah
;
Newland, Brianna L.
; …
- In:
Sport management review
19
(
2016
)
3
,
pp. 352-360
Persistent link: https://www.econbiz.de/10011598948
Saved in:
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