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~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
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Beziehungsmarketing
40
Relationship marketing
40
Business process management
4
Customer data
4
Kundendaten
4
Prozessmanagement
4
Data Mining
3
Data mining
3
Social Web
3
Social web
3
Betriebliches Bildungsmanagement
2
Betriebliches Informationssystem
2
Business intelligence system
2
Consumer behaviour
2
Controlling
2
Cost-benefit analysis
2
Customer satisfaction
2
Einführung
2
Employer-provided training
2
Erfolgsfaktor
2
Handel
2
Implementation
2
Inter-firm cooperation
2
Konsumentenverhalten
2
Kosten-Nutzen-Analyse
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Kundenbindungsprogramm
2
Kundenzufriedenheit
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Lieferkette
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Loyalty program
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Management control
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Organisatorischer Wandel
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Organizational change
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Sales information system
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Simulation
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Success factor
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Supply chain
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Trade
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Unternehmenskooperation
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German
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Helmke, Stefan
11
Uebel, Matthias
11
Dangelmaier, Wilhelm
4
Papenhoff, Heike
4
Birker, Benjamin
2
Bollers, Andrea
2
Busch, Axel
2
Frischkorn, Rainer
2
Hippner, Hajo
2
Langemann, Timo
2
Lübke, Karsten
2
Pepels, Werner
2
Rese, Mario
2
Schwarz, Katrin
2
Sexauer, Hagen J.
2
Stoffels, Mario
2
Wellner, Marc
2
Wilde, Klaus D.
2
Wilke, Annika
2
Wunsch, Tobias
2
Brinker, Dörte
1
Brinker-Helmke, Dörte
1
Helmke, Jan
1
Kirchner, Jens
1
Midderhoff, Sarah
1
Scherberich, John Uwe
1
Scherberich, John-Uwe
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Schwemin, Sarah
1
Wirth, Stephan
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Journal of business research : JBR
756
Journal of retailing and consumer services
682
Industrial marketing management : the international journal for industrial and high-tech firms
408
International journal of hospitality management
357
SpringerLink / Bücher
293
The journal of services marketing
245
Tourism management : research, policies, practice
240
Journal of travel and tourism marketing
209
The service industries journal
203
The journal of business & industrial marketing
194
International journal of contemporary hospitality management
187
Journal of the Academy of Marketing Science
173
Journal of strategic marketing
170
Journal of hospitality marketing & management
158
International journal of electronic customer relationship management : IJECRM
141
Journal of marketing
131
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
126
Asia Pacific journal of marketing and logistics
125
Journal of service research : JSR
125
Journal of service management
122
The journal of brand management : an international journal
120
Psychology & marketing
118
The journal of product & brand management
118
Tourism management perspectives : TMP
113
Journal of retailing
110
Gabler Edition Wissenschaft
107
European journal of marketing : EJM
105
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
105
Cogent business & management
104
IZA Discussion Papers
104
Marketing intelligence & planning
104
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Journal of marketing management : MM
96
Services marketing quarterly
96
Service business
91
Technological forecasting & social change : an international journal
90
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
88
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
87
The international journal of bank marketing : IJBM
86
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
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ECONIS (ZBW)
40
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1
Grundlagen und Ziele des CRM-Ansatzes
Helmke, Stefan
;
Uebel, Matthias
;
Dangelmaier, Wilhelm
- In:
Effektives Customer Relationship Management : …
,
(pp. 3-20)
.
2017
Persistent link: https://www.econbiz.de/10011599089
Saved in:
2
Best-Practice-Ansätze zur Steuerung im Direktmarketing
Helmke, Stefan
;
Uebel, Matthias
- In:
Effektives Customer Relationship Management : …
,
(pp. 53-75)
.
2017
Persistent link: https://www.econbiz.de/10011599142
Saved in:
3
CRM und Web 2.0
Scherberich, John Uwe
- In:
Effektives Customer Relationship Management : …
,
(pp. 77-96)
.
2017
Persistent link: https://www.econbiz.de/10011599144
Saved in:
4
Vertriebssteuerung durch operative CRM-Systeme : Anwendungsstand und Nutzenpotenziale in der betrieblichen Praxis
Sexauer, Hagen J.
;
Wellner, Marc
- In:
Effektives Customer Relationship Management : …
,
(pp. 99-111)
.
2017
Persistent link: https://www.econbiz.de/10011599146
Saved in:
5
CRM-Bestandsaufnahme und Nutzungsrolle im Querschnitt aktueller Trends und Entwicklungen
Birker, Benjamin
- In:
Effektives Customer Relationship Management : …
,
(pp. 113-130)
.
2017
Persistent link: https://www.econbiz.de/10011599149
Saved in:
6
Vertrauen ist alles - Kundenmanagement im Seminarbereich
Schwarz, Katrin
- In:
Effektives Customer Relationship Management : …
,
(pp. 133-139)
.
2017
Persistent link: https://www.econbiz.de/10011599151
Saved in:
7
Data Mining im CRM
Hippner, Hajo
;
Wilde, Klaus D.
- In:
Effektives Customer Relationship Management : …
,
(pp. 141-158)
.
2017
Persistent link: https://www.econbiz.de/10011599168
Saved in:
8
Churn Management - Herausforderungen für den Handel
Papenhoff, Heike
;
Lübke, Karsten
- In:
Effektives Customer Relationship Management : …
,
(pp. 161-170)
.
2017
Persistent link: https://www.econbiz.de/10011599191
Saved in:
9
Einführung von CRM im Unternehmen
Helmke, Stefan
;
Uebel, Matthias
;
Dangelmaier, Wilhelm
- In:
Effektives Customer Relationship Management : …
,
(pp. 195-205)
.
2017
Persistent link: https://www.econbiz.de/10011599195
Saved in:
10
Change Management in der Praxis zur Einführung von CRM
Helmke, Stefan
;
Brinker-Helmke, Dörte
;
Uebel, Matthias
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-218)
.
2017
Persistent link: https://www.econbiz.de/10011599197
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