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Search: subject:"experience"
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Subject
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Konsumentenverhalten
Relationship marketing
25,235
Beziehungsmarketing
25,233
Consumer behaviour
10,046
Customer satisfaction
5,715
Kundenzufriedenheit
5,698
Service quality
4,200
Dienstleistungsqualität
4,182
Brand management
2,893
Markenführung
2,889
Deutschland
2,571
Theorie
2,557
Theory
2,549
Germany
2,540
Social Web
2,226
Social web
2,226
Lieferantenmanagement
2,179
Supplier relationship management
2,178
Brand image
2,110
Markenimage
2,110
Marketingmanagement
1,975
Marketing management
1,954
Electronic Commerce
1,778
Online-Marketing
1,740
E-commerce
1,729
Internet marketing
1,721
Customer integration
1,516
Kundenintegration
1,516
Kundenwert
1,495
Customer value
1,476
Einzelhandel
1,459
Retail trade
1,445
Vertrauen
1,443
Confidence
1,440
Brand
1,405
Markenartikel
1,388
Online retailing
1,380
Online-Handel
1,380
Event-Marketing
1,291
Event marketing
1,289
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All
Undetermined
5,276
Free
1,591
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Article
8,447
Book / Working Paper
1,564
Journal
3
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Article in journal
7,963
Aufsatz in Zeitschrift
7,963
Aufsatz im Buch
458
Book section
458
Hochschulschrift
262
Graue Literatur
229
Non-commercial literature
229
Thesis
198
Arbeitspapier
155
Working Paper
155
Collection of articles of several authors
81
Sammelwerk
81
Conference paper
78
Konferenzbeitrag
78
Aufsatzsammlung
67
Case study
21
Fallstudie
21
Bibliografie enthalten
18
Bibliography included
18
Konferenzschrift
18
Collection of articles written by one author
15
Handbook
15
Handbuch
15
Lehrbuch
15
Sammlung
15
Textbook
12
Conference proceedings
11
Reprint
9
Glossar enthalten
7
Glossary included
7
Ratgeber
7
Guidebook
6
Festschrift
5
Systematic review
3
Übersichtsarbeit
3
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2
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2
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2
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English
9,515
German
497
French
3
Czech
1
Danish
1
Italian
1
Dutch
1
Norwegian
1
Polish
1
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Author
All
Han, Heesup
44
Hollebeek, Linda D.
36
Mattila, Anna S.
33
Loureiro, Sandra Maria Correia
31
Verhoef, Peter C.
26
Kumar, V.
24
Klaus, Philipp
23
Huber, Frank
20
Prentice, Catherine
20
Rather, Raouf Ahmad
20
Bang, Nguyen
19
Wong, IpKin Anthony
19
Khan, Imran
18
Ahn, Jiseon
17
Gustafsson, Anders
17
So, Kevin Kam Fung
17
Usman, Osly
17
Grewal, Dhruv
16
Schramm-Klein, Hanna
16
Balaji, M. S.
15
Bauer, Hans H.
15
Gil Saura, Irene
15
Herrmann, Andreas
15
Hyun, Sunghyup Sean
15
Japutra, Arnold
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Foscht, Thomas
14
Ko, Eunju
14
Quach, Sara
14
Rahman, Zillur
14
Sesé, F. Javier
14
Wu, Luorong
14
Bilgihan, Anil
13
Das, Gopal
13
Evanschitzky, Heiner
13
Kumar, Vikas
13
McColl-Kennedy, Janet R.
13
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American Marketing Association
8
Springer Fachmedien Wiesbaden
7
National Bureau of Economic Research
4
IGI Global
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
Edward Elgar Publishing
2
Springer-Verlag GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Bertelsmann Stiftung
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Dänemark / Erhvervs- og Byggestyrelsen
1
European Marketing Academy
1
Fraunhofer-Informationszentrum Raum und Bau
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
INSEAD
1
Institut für Markt- und Distributionsforschung <Köln>
1
Intergovernmental Maritime Consultative Organization
1
Kanada / Department of Industry, Trade and Commerce
1
Karlsruher Institut für Technologie
1
Katholische Akademie der Erzdiözese Freiburg
1
Logos Verlag Berlin
1
MultiPart Garantie AG
1
MultiPart Garantie AG <Ringsheim>
1
NetLibrary, Inc
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Society for Consumer Psychology.
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
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Published in...
All
Journal of retailing and consumer services
527
Journal of business research : JBR
401
International journal of hospitality management
192
The journal of services marketing
125
Journal of travel and tourism marketing
109
The journal of product & brand management
101
The journal of brand management : an international journal
96
Journal of hospitality marketing & management
94
International journal of contemporary hospitality management
90
Psychology & marketing
88
Journal of the Academy of Marketing Science
85
Cogent business & management
84
Asia Pacific journal of marketing and logistics
81
Journal of retailing
72
Tourism management : research, policies, practice
72
Journal of strategic marketing
71
The service industries journal
71
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
70
The international review of retail, distribution and consumer research
65
Marketing intelligence & planning
64
Journal of service management
61
Industrial marketing management : the international journal for industrial and high-tech firms
59
European journal of marketing : EJM
57
International journal of retail & distribution management
57
Services marketing quarterly
56
Journal of marketing
53
Journal of service research : JSR
53
International journal of retail and distribution management
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
49
International journal of internet marketing and advertising : IJIMA
47
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
45
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
44
Service business
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
SpringerLink / Bücher
42
International journal of electronic marketing and retailing : IJEMR
41
The international journal of bank marketing : IJBM
41
International journal of consumer studies
39
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Source
All
ECONIS (ZBW)
10,014
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1
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10
of
10,014
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date (oldest first)
1
Customer journey partitioning : a customer-centric conceptualization beyond stages and touchpoints
Reitsamer, Bernd
;
Becker, Larissa
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014556546
Saved in:
2
How technological and natural consumption experiences impact consumer well-being : the role of consumer mindfulness and fatigue
Zarantonello, Lia
;
Grappi, Silvia
;
Formisano, Marcello
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 465-491
Persistent link: https://www.econbiz.de/10014467606
Saved in:
3
Eliminating customer
experience
pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
4
Augmented reality is the new digital banking : AR brand
experience
impact on brand loyalty
Butt, Asad Hassan
;
Ahmad, Hassan
;
Muzaffar, Asif
- In:
International journal of bank marketing
42
(
2024
)
2
,
pp. 156-182
Persistent link: https://www.econbiz.de/10014521053
Saved in:
5
Ordinary customer
experience
: conceptualization, characterization, and implications
Heinonen, Kristina
;
Lipkin, Michaela
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1720-1736
Persistent link: https://www.econbiz.de/10014338320
Saved in:
6
Authentic omnichannel : providing consumers with a seamless brand
experience
through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
7
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
8
B&B customer
experience
and satisfaction : evidence from online customer reviews
Jia, Mengke
;
Kim, Hak-Seon
;
Tao, Shuting
- In:
Service science
16
(
2024
)
1
,
pp. 42-54
Persistent link: https://www.econbiz.de/10014564178
Saved in:
9
The mediating role of perceived brand authenticity between brand
experience
and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
10
Emotional arousal in customer
experience
: a dynamic view
Caruelle, Delphine
;
Shams, Poja
;
Gustafsson, Anders
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535197
Saved in:
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