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Search: subject:"experience"
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Beziehungsmarketing
445
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445
Deutschland
160
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160
Event marketing
78
Event-Marketing
78
Theorie
63
Theory
63
Marketingmanagement
48
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45
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42
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36
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36
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32
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32
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32
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30
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29
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29
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28
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27
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26
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25
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23
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23
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23
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23
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22
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21
Consumer behaviour
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319
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Case study
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19,549
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19,549
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3,853
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3,853
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1,592
Graue Literatur
1,588
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1,588
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1,360
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1,271
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1,105
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633
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633
research-article
548
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525
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450
Ratgeber
242
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224
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196
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166
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142
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English
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German
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Bruhn, Manfred
9
Homburg, Christian
7
Smith, Alan D.
6
Hollensen, Svend
5
Töpfer, Armin
4
Kreutzer, Ralf T.
3
Mainela, Tuija
3
Mattmüller, Roland
3
Reichwald, Ralf
3
Öberg, Christina
3
Ahlert, Martin
2
Alt, Rainer
2
Baglieri, Enzo
2
Beech, John
2
Belz, Christian
2
Beverland, Michael B.
2
Bieger, Thomas
2
Bjerre, Mogens
2
Bock, Andreas H.
2
Braekler, Michael
2
Bühler, André
2
Carù, Antonella
2
Colley, Marcel
2
Downing, Steve
2
Eisermann, Uwe
2
Ewing, Michael
2
Fisk, Peter
2
Foroudi, Pantea
2
Frost, Warwick
2
Georgi, Dominik
2
Gummesson, Evert
2
Hougaard, Søren
2
Ihl, Christoph
2
Jin, Zhongqi
2
Jones, Rosalind
2
Kaiser, Sebastian
2
Kaspar, Robert
2
Kaunonen, Anna
2
Kes, Isabelle
2
Kowalkowski, Christian
2
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Springer Fachmedien Wiesbaden
2
Conference on "Service Quality in Hospitality and Tourism: Experiencing Persian Heritage" <2016, Isfahan>
1
Deutsche Verkehrswissenschaftliche Gesellschaft
1
Deutschland / Bundesministerium für Verkehr, Bau- und Wohnungswesen
1
Dänemark / Erhvervs- og Byggestyrelsen
1
Heidelberger Sportbusiness-Forum <3, 1999, Heidelberg>
1
RWTH Aachen
1
Springer-Verlag GmbH
1
Technologie-Orientierte Besuchs- und Informationsprogramme
1
Technologieorientiertes Besuchs- und Informationsprogramm
1
Universität St. Gallen / Institut für Marketing
1
Universität Stuttgart
1
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
10
Gabler Edition Wissenschaft
9
The journal of business & industrial marketing
7
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
6
Customer-centric marketing strategies : tools for building organizational performance
5
HMD : Praxis der Wirtschaftsinformatik
5
Gabler Research
4
Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
4
Marketing von Solutions : innovative Ansätze und Best Practices
4
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
4
Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
Europäische Hochschulschriften / 5
3
Event-Marketing : Trends und Entwicklungen
3
Harvard business review : HBR
3
International journal of electronic customer relationship management : IJECRM
3
International journal of quality and service sciences
3
International journal of services and operations management
3
Multi-channel marketing, branding and retail design : new challenges and opportunities
3
Public relations case studies : Fallbeispiele aus der Praxis
3
Social enterprise and special events : market-based approaches to mission-driven gatherings
3
Basler Schriften zum Marketing
2
Building corporate identity, image and reputation in the digital era
2
Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
2
Cases on innovations in educational marketing : transnational and technological strategies
2
DUV / Wirtschaftswissenschaft
2
Deep knowledge of B2B relationships within and across borders
2
Digital and social media marketing : a results-driven approach
2
Direkt-Marketing : Praxiswissen für erfolgreichen Kundendialog
2
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
2
Gabler-Lehrbuch
2
Global business and organizational excellence : a review of research & best practices
2
Handbuch Kundenbindungsmanagement
2
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
2
International journal of business innovation and research
2
International journal of management & enterprise development : IJMED
2
Journal of business strategy
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
2
Journal of service research : JSR
2
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Source
All
ECONIS (ZBW)
525
Showing
1
-
10
of
525
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articles prioritized
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date (oldest first)
1
Customer relationship management : a global approach
Chakravorti, Samit
-
2023
Persistent link: https://www.econbiz.de/10014228404
Saved in:
2
Conceptualising sensory brand
experience
: using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
3
An assessment of customer
experience
concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
Saved in:
4
Digital engagement and customer
experience
Amitrano, Cristina Caterina
;
Russo Spena, Tiziana
; …
- In:
Digital transformation in the cultural heritage sector …
,
(pp. 119-136)
.
2021
Persistent link: https://www.econbiz.de/10012612653
Saved in:
5
Creative tourism in smaller communities : place, culture, and local representation
Scherf, Kathleen
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012293661
Saved in:
6
Ongoing customization in project-based organizations
Choi, Seungho
;
Miller, Kent D.
- In:
Industrial and corporate change
30
(
2021
)
1
,
pp. 109-122
Persistent link: https://www.econbiz.de/10012594242
Saved in:
7
Amazon : managing extraordinary success in 5-D value
Wall, Benjamin
-
2020
Persistent link: https://www.econbiz.de/10012617142
Saved in:
8
Event marketing in the context of higher education marketing and digital environments
Neus, Florian
-
2020
Persistent link: https://www.econbiz.de/10012161694
Saved in:
9
Social customer relationship management : fundamentals, applications, technologies
Alt, Rainer
;
Reinhold, Olaf
-
2020
Persistent link: https://www.econbiz.de/10012060965
Saved in:
10
A moral economy? : social interpretations of money in aidland
Shutt, Cathy
- In:
Personal and the professional in aid work
,
(pp. 141-157)
.
2016
Persistent link: https://www.econbiz.de/10011584133
Saved in:
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