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Search: subject:"field experiment"
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Feldforschung
22
Field research
22
Consumer behaviour
14
Konsumentenverhalten
14
field experiment
14
Experiment
13
field experiments
8
Advertising effects
7
Internet marketing
7
Online-Marketing
7
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4
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4
Beziehungsmarketing
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pricing
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advertising effectiveness
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churn/retention
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digital advertising
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purchase funnel
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2D:4D digit ratio
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Ascarza, Eva
3
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2
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1
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1
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1
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Journal of marketing research : JMR
Discussion paper series / IZA
311
IZA Discussion Papers
278
NBER working paper series
193
Journal of economic behavior & organization : JEBO
184
IZA Discussion Paper
150
Working paper / National Bureau of Economic Research, Inc.
137
CESifo working papers
134
NBER Working Paper
133
CESifo Working Paper
110
Management science : journal of the Institute for Operations Research and the Management Sciences
106
Discussion paper
81
Journal of behavioral and experimental economics
64
Journal of public economics
61
Discussion papers / CEPR
52
Journal of development economics
52
Discussion paper / Tinbergen Institute
50
Policy research working paper : WPS
50
Economics letters
48
The American economic review
44
CESifo Working Paper Series
43
Tinbergen Institute Discussion Paper
43
American economic journal : a journal of the American Economic Association
42
Discussion paper / Centre for Economic Policy Research
42
Working paper
41
European economic review : EER
39
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
37
Experimental economics : a journal of the Economic Science Association
34
Information systems research : ISR
34
Journal of economic psychology : research in economic psychology and behavioral economics
34
Working papers in economics and statistics
33
World Bank Policy Research Working Paper
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
Working papers / Harvard Business School, Division of Research
30
World Bank E-Library Archive
30
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
30
Tinbergen Institute Discussion Papers
29
Working papers in economics
28
Labour economics : official journal of the European Association of Labour Economists
27
Economics of education review
25
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ECONIS (ZBW)
27
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27
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1
What are likes worth? : a Facebook page
field
experiment
Mochon, Daniel
;
Johnson, Karen H.
;
Schwartz, Janet
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 306-317
Persistent link: https://www.econbiz.de/10011697386
Saved in:
2
Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva
;
Ebbes, Peter
;
Netzer, Oded
;
Danielson, Matthew
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
Saved in:
3
Incentives versus reciprocity : insights from a
field
experiment
Chung, Doug J.
;
Narayandas, Das
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 511-524
Persistent link: https://www.econbiz.de/10011743659
Saved in:
4
Tweeting as a marketing tool : a
field
experiment
in the TV industry
Gong, Shiyang
;
Zhang, Juanjuan
;
Zhao, Ping
;
Jiang, Xuping
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 833-850
Persistent link: https://www.econbiz.de/10011784965
Saved in:
5
Advance ordering for healthier eating? : field experiments on the relationship between the meal order-consumption time delay and meal content
VanEpps, Eric M.
;
Downs, Julie S.
;
Loewenstein, George F.
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 369-380
Persistent link: https://www.econbiz.de/10011502927
Saved in:
6
Does sparing the rod spoil the child? : how praising, scolding, and an assertive tone can encourage desired behaviors
Grinstein, Amir
;
Kronrod, Ann
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 433-441
Persistent link: https://www.econbiz.de/10011503091
Saved in:
7
The perils of proactive churn prevention using plan recommendations : evidence from a
field
experiment
Ascarza, Eva
;
Iyengar, Radha
;
Schleicher, Martin
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 46-60
Persistent link: https://www.econbiz.de/10011450365
Saved in:
8
Geo-conquesting : competitive locational targeting of mobile promotions
Fong, Nathan M.
;
Fang, Zheng
;
Luo, Xueming
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 726-735
Persistent link: https://www.econbiz.de/10011349855
Saved in:
9
Perceived risk, product returns, and optimal resource allocation : evidence from a
field
experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
10
Effects of Internet display advertising in the purchase funnel : model-based insights from a randomized
field
experiment
Hoban, Paul R.
;
Bucklin, Randolph E.
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 375-393
Persistent link: https://www.econbiz.de/10011292880
Saved in:
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