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Consumer behaviour
Feldforschung
1,440
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1,440
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941
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506
field experiment
285
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218
Incentives
121
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Li, Tongzhe
7
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7
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6
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4
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4
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3
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3
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3
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3
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3
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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Journal of economic behavior & organization : JEBO
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Journal of retailing and consumer services
11
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Food policy : economics planning and politics of food and agriculture
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Information systems research : ISR
9
Journal of behavioral and experimental economics
9
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
7
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7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
6
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Journal of economic psychology : research in economic psychology and behavioral economics
3
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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2
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2
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2
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2
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2
Journal of development economics
2
Journal of management information systems : JMIS
2
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2
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2
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2
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2
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ECONIS (ZBW)
218
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71
Do mobile banner ads increase sales? : yes, in the offline channel
Osinga, Ernst C.
;
Zevenbergen, Menno
;
Zuijlen, Mark W. …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 439-453
Persistent link: https://www.econbiz.de/10012134264
Saved in:
72
Word-of-mouth system implementation and customer conversion : a randomized
field
experiment
Huang, Ni
;
Sun, Tianshu
;
Chen, Peiyu
;
Golden, Joseph M.
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 805-818
Persistent link: https://www.econbiz.de/10012118889
Saved in:
73
Mobile targeting using customer trajectory patterns
Ghose, Anindya
;
Li, Beibei
;
Liu, Siyuan
- In:
Management science : journal of the Institute for …
65
(
2019
)
11
,
pp. 5027-5049
Persistent link: https://www.econbiz.de/10012125865
Saved in:
74
Competition-based dynamic pricing in online retailing : a methodology validated with field experiments
Fisher, Marshall L.
;
Gallino, Santiago
;
Li, Jun
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2496-2514
Persistent link: https://www.econbiz.de/10011878949
Saved in:
75
The effect of assortment pricing on choice and satisfaction : the moderating role of consumer characteristics
Choi, Choongbeom
;
Mattila, Anna S.
;
Upneja, Arun
- In:
Cornell hospitality quarterly : CQ
59
(
2018
)
1
,
pp. 6-14
Persistent link: https://www.econbiz.de/10011925100
Saved in:
76
The impact of creative media advertising on consumer responses : two field experiments
Rauwers, Fabiënne
;
Remmelswaal, Paola
;
Fransen, Marieke L.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 749-768
Persistent link: https://www.econbiz.de/10012492576
Saved in:
77
Ignorance is bliss? : experimental evidence on wine produced from grapes irrigated with recycled water
Li, Tongzhe
;
McCluskey, Jill J.
;
Messer, Kent D.
- In:
Ecological economics : the transdisciplinary journal of …
153
(
2018
),
pp. 100-110
Persistent link: https://www.econbiz.de/10011992303
Saved in:
78
Peer presence promotes popular choices : a "spicy" field study on social influence and brand choice
Otterbring, Tobias
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012581932
Saved in:
79
Nudging food waste decisions at restaurants
Giaccherini, Matilde
;
Gilli, Marianna
;
Mancinelli, Susanna
- In:
European economic review : EER
135
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012695230
Saved in:
80
Predicting choice-averse and choice-loving behaviors in a
field
experiment
with actual shoppers
Ong, David
- In:
Journal of economic behavior & organization : JEBO
188
(
2021
),
pp. 46-71
Persistent link: https://www.econbiz.de/10012658699
Saved in:
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