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~type_genre:"Bibliographie"
~type_genre:"Reprint"
~isPartOf:"International marketing ; Vol. 2"
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Globalisierung
7
Globalization
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Welt
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World
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International marketing
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Internationales Marketing
4
Advertising
2
Advertising effects
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Marketing management
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Brand image
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International market segmentation
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Internationale Marktsegmentierung
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Market segmentation
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Jacobs, Laurence W.
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Samli, A. Coskun
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Wills, James R.
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Cavusgil, S. Tamer
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Keegan, Warren J.
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Sandler, Dennis M.
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International marketing ; Vol. 2
An Elgar reference collection
18
Ideologies of globalism
17
International entrepreneurship
16
The globalization of the world economy
15
Globalizing religions
14
International marketing ; Vol. 1
14
Globalizing communications
13
Future directions
12
International political economy ; Vol. 4
8
Rapid internationalization and international new ventures
8
Strategy and globalization ; Vol. 2
8
Global-local consumption
7
Macromarketing - a global focus ; Vol. 3
6
Contemporary issues in business and globalization
5
International HRM: the MNE perspective
5
International management of research and development
5
International political economy ; Vol. 2
5
Strategy and globalization ; Vol. 1
5
Central currents in globalization
4
Ethics, environment and social impacts
4
Globalization and national cultures
4
Macromarketing - a global focus ; Vol. 4
4
An Elgar research collection
3
International political economy ; Vol. 1
3
International political economy ; Vol. 3
3
International political economy ; Vol. 5
3
Michael Porter ; Vol. 3
3
Business ethics and strategy ; Vol. 1
2
Corporate governance in the new global economy
2
Corporate social responsibility
2
Critical concepts in political science
2
Critical perspectives on the global trading system and the WTO
2
Cross-cultural and critical perspectives on brands
2
Cross-cultural human resource management
2
Diversification and growth of the firm
2
Marketing, ethics and society : critical reflections
2
NGO management : the Earthscan companion
2
Organization development - emerging issues and challenges
2
SAGE library in business & management
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ECONIS (ZBW)
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1
Global market segmentation : methodologies and challenges
Walters, Peter G.
-
2008
Persistent link: https://www.econbiz.de/10003655879
Saved in:
2
Global product management : strategic alternatives
Keegan, Warren J.
-
2008
Persistent link: https://www.econbiz.de/10003655888
Saved in:
3
Developing global products and marketing strategies : a construct and a research agenda
Wills, James R.
;
Samli, A. Coskun
;
Jacobs, Laurence W.
-
2008
Persistent link: https://www.econbiz.de/10003655925
Saved in:
4
Developing global products and marketing strategies : a rejoinder
Samli, A. Coskun
;
Wills, James R.
;
Jacobs, Laurence W.
-
2008
Persistent link: https://www.econbiz.de/10003655932
Saved in:
5
Brand globally but advertise locally? : an empirical investigation
Sandler, Dennis M.
;
Shani, David
-
2008
Persistent link: https://www.econbiz.de/10003655944
Saved in:
6
Global advertising practices : a comparative study
Sirisagul, Kanya
-
2008
Persistent link: https://www.econbiz.de/10003656186
Saved in:
7
Pricing for global markets
Cavusgil, S. Tamer
-
2008
Persistent link: https://www.econbiz.de/10003656333
Saved in:
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