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Search: subject:"macromarketing"
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Globalisierung
Sustainability
macromarketing
196
Marketing
69
Consumer behaviour
55
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55
Marketing theory
49
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49
sustainability
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Peterson, Mark
6
Atik, Deniz
3
Shultz, Clifford J.
3
Ertekin, Zeynep Ozdamar
2
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2
Abou-Khalil, Walid J.
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Journal of macromarketing : examining the interactions among markets, marketing, and society
21
Journal of macromarketing
2
Journal of marketing education : JME
2
Australasian marketing journal
1
European journal of marketing
1
Journal of agribusiness in developing and emerging economies : JADEE
1
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ECONIS (ZBW)
28
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1
Using
macromarketing
to teach business sustainability
Peterson, Mark
- In:
Journal of marketing education : JME
44
(
2022
)
3
,
pp. 390-401
Persistent link: https://www.econbiz.de/10013473779
Saved in:
2
Explaining consumer support for sustainable business practices in the frontier market of Lebanon
Peterson, Mark
;
Watson, Forrest
;
Abou-Khalil, Walid J.
- In:
Journal of macromarketing
43
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014368389
Saved in:
3
Winner-takes-all no more : radical transparency for sustainable specialty coffee value chains
Marcus, Benjamin
;
Şişli-Ciamarra, Elif
;
McGinnis, Lee …
- In:
Journal of agribusiness in developing and emerging …
13
(
2023
)
3
,
pp. 490-503
Persistent link: https://www.econbiz.de/10014313544
Saved in:
4
National customer orientation : a framework, propositions and agenda for future research
Mintz, Ofer
;
Currim, Imran S.
;
Deshpandé, Rohit
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1014-1041
Persistent link: https://www.econbiz.de/10013350945
Saved in:
5
Teaching what society needs : "hacking" an introductory marketing course with sustainability and
macromarketing
Watson, Forrest
;
Stanton, Julie
;
Beninger, Stefanie
; …
- In:
Journal of marketing education : JME
44
(
2022
)
3
,
pp. 375-389
Persistent link: https://www.econbiz.de/10013473776
Saved in:
6
Institutional constituents of change for a sustainable fashion system
Ertekin, Zeynep Ozdamar
;
Atik, Deniz
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 362-379
Persistent link: https://www.econbiz.de/10012264037
Saved in:
7
Sustainability as megatrend : two schools of
macromarketing
thought
Mittelstaedt, John D.
;
Shultz, Clifford J.
;
Kilbourne, …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10010402644
Saved in:
8
Harnessing the power of religion : broadening sustainability research and practice in the advancement of ecology
El Jurdi, Hounaida
;
Batat, Wided
;
Jafari, Aliakbar
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
1
,
pp. 7-24
Persistent link: https://www.econbiz.de/10011657482
Saved in:
9
Unveiling everyday reflexivity tactics in a sustainable community
Casey, Katherine
;
Lichrou, Maria
;
O'Malley, Lisa
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 227-239
Persistent link: https://www.econbiz.de/10011750534
Saved in:
10
Marketing : the next 40,000 years
Shultz, Clifford J.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 328-330
Persistent link: https://www.econbiz.de/10011750625
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