//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"macromarketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
macromarketing
196
Consumer behaviour
55
Konsumentenverhalten
55
Marketing theory
49
Marketingtheorie
49
sustainability
46
Nachhaltige Entwicklung
29
Sustainable development
29
marketing systems
25
Sustainability
23
Nachhaltigkeit
22
USA
21
United States
21
International marketing
17
Internationales Marketing
17
Brand management
16
Corporate Social Responsibility
16
Corporate social responsibility
16
Markenführung
16
Macromarketing
15
Business ethics
14
Unternehmensethik
14
Marketing management
13
Marketingmanagement
13
Welt
13
World
13
marketing
13
Subsistence economy
12
Subsistenzwirtschaft
12
Social Marketing
11
Social marketing
11
China
10
ethics
10
social marketing
10
Entrepreneurship
9
Entrepreneurship approach
9
Ethics
9
Ethik
9
Religion
9
more ...
less ...
Online availability
All
Undetermined
43
Free
1
Type of publication
All
Article
69
Type of publication (narrower categories)
All
Article in journal
69
Aufsatz in Zeitschrift
69
Conference paper
2
Konferenzbeitrag
2
Language
All
English
69
Author
All
Shultz, Clifford J.
7
Layton, Roger A.
6
Laczniak, Gene R.
5
Wooliscroft, Ben
5
Varey, Richard J.
4
Kadirov, Djavlonbek
3
Kennedy, Ann-Marie
3
Prothero, Andrea
3
Stanton, Julie
3
Conejo, Francisco
2
Klein, Thomas A.
2
McDonagh, Pierre
2
Mittelstaedt, John D.
2
Peterson, Mark
2
Santos, Nicholas J. C.
2
Andreasen, Alan R.
1
Atik, Deniz
1
Baker, Courtney Nations
1
Belk, Russell W.
1
Beninger, Stefanie
1
Benton, Raymond
1
Blanchet, Vivien
1
Blankson, Charles
1
Brečić, Ružica
1
Camacho, Sonia
1
Chelekis, Jessica
1
Cherrier, Hélène
1
Cowan, Kirsten
1
Darley, William K.
1
De Quero-Navarro, Beatriz
1
DeBerry-Spence, Benet
1
Denegri-Knott, Janice
1
Depeyre, Colette
1
Dholakia, Nikhilesh
1
Domegan, Christine
1
Donthu, Naveen
1
Drenten, Jenna
1
Duan, Zhirong
1
Duffy, Sarah
1
Dwyer, Larry M.
1
more ...
less ...
Published in...
All
Journal of macromarketing : examining the interactions among markets, marketing, and society
35
Journal of macromarketing
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Australasian marketing journal
2
Journal of Islamic marketing : JIMA
2
Journal of business research : JBR
2
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
European journal of marketing : EJM
1
Journal of business ethics : JBE
1
Journal of historical research in marketing
1
Journal of marketing education : JME
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Olsztyn economic journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
69
Showing
1
-
10
of
69
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The five stages of the
macromarketing
field of study : from raison d'etre to field of significant promise
Hunt, Shelby D.
;
Hass, Ashley
;
Manis, Kerry T.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 10-24
Persistent link: https://www.econbiz.de/10012485415
Saved in:
2
Introducing the
macromarketing
pedagogy section of the journal of
macromarketing
Stanton, Julie
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 326-327
Persistent link: https://www.econbiz.de/10013257885
Saved in:
3
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
4
Structure and constituents of digital marketing systems
Robul, Yuriy
- In:
Olsztyn economic journal
15
(
2020
)
1
,
pp. 53-62
Persistent link: https://www.econbiz.de/10012221394
Saved in:
5
Macromarketing
the time is now
Wooliscroft, Ben
- In:
Journal of macromarketing
40
(
2020
)
2
,
pp. 153-155
Persistent link: https://www.econbiz.de/10012213751
Saved in:
6
Teaching what society needs : "hacking" an introductory marketing course with sustainability and
macromarketing
Watson, Forrest
;
Stanton, Julie
;
Beninger, Stefanie
; …
- In:
Journal of marketing education : JME
44
(
2022
)
3
,
pp. 375-389
Persistent link: https://www.econbiz.de/10013473776
Saved in:
7
Socially responsible marketing (SRM) : broader, deeper, and ever greater
Laczniak, Gene R.
;
Shultz, Clifford J.
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 554-559
Persistent link: https://www.econbiz.de/10013475197
Saved in:
8
Socially responsible (macro-social) marketing
Kennedy, Ann-Marie
;
Smith, Johnpaul
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 572-582
Persistent link: https://www.econbiz.de/10013475204
Saved in:
9
"Migrants are splendid types" : the "beautiful balts" megamarketing campaign to boost the reception of displaced persons in Australia after World War II
Krisjanous, Jayne
;
Kadirov, Djavlonbek
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011954421
Saved in:
10
Toward a doctrine of socially responsible marketing (SRM) : a macro and normative-ethical perspective
Laczniak, Gene R.
;
Shultz, Clifford J.
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 201-231
Persistent link: https://www.econbiz.de/10012521287
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->