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Search: subject:"macromarketing"
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macromarketing
201
Marketing
72
Consumer behaviour
55
Konsumentenverhalten
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Marketing theory
49
Marketingtheorie
49
sustainability
47
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marketing systems
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marketing
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ethics
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social marketing
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Shultz, Clifford J.
15
Wooliscroft, Ben
12
Peterson, Mark
11
Layton, Roger A.
10
Benton, Raymond
6
Stanton, Julie
6
Ekici, Ahmet
5
Gurrieri, Lauren
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Laczniak, Gene R.
5
Mittelstaedt, John D.
5
Previte, Josephine
5
Watson, Forrest
5
Atik, Deniz
4
Domegan, Christine
4
Kadirov, Djavlonbek
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Kennedy, Ann-Marie
4
Lusch, Robert F.
4
Prothero, Andrea
4
Shapiro, Stanley
4
Varey, Richard J.
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Viswanathan, Madhu
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Brace-Govan, Jan
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Cummins, Shannon
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Currim, Imran S.
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Dadzie, Kofi Q.
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Journal of macromarketing : examining the interactions among markets, marketing, and society
151
Journal of macromarketing
60
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing education : JME
3
Australasian marketing journal
2
Journal of Historical Research in Marketing
2
Journal of Islamic Marketing
2
Journal of Islamic marketing : JIMA
2
Journal of business research : JBR
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Amfiteatru Economic Journal
1
DBA Africa management review
1
Decision
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
European Journal of Marketing
1
European journal of marketing
1
European journal of marketing : EJM
1
International Journal of Bank Marketing
1
International Review on Public and Nonprofit Marketing
1
Journal of Consumer Policy
1
Journal of Economic Regulation (Вопросы регулирования экономики) Journal of Economic Regulation
1
Journal of Social Marketing
1
Journal of agribusiness in developing and emerging economies : JADEE
1
Journal of business ethics : JBE
1
Journal of historical research in marketing
1
Marketing letters : a journal of research in marketing
1
Olsztyn economic journal
1
Revista de Marketing Online (Journal of Online Marketing)
1
Social Indicators Research
1
The AMFITEATRU ECONOMIC journal
1
Trends economics and management
1
Zbornik radova Ekonomskog Fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu
1
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ECONIS (ZBW)
239
Other ZBW resources
7
RePEc
6
EconStor
1
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1
The evolution and investigation of markets,
macromarketing
and systems : a special issue in honor of Roger Layton
Wooliscroft, Ben
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 328-331
Persistent link: https://www.econbiz.de/10014584735
Saved in:
2
WEIRD is not enough : sustainability insights from non-weird countries
Wooliscroft, Ben
;
Ko, Eunju
- In:
Journal of macromarketing
43
(
2023
)
2
,
pp. 171-174
Persistent link: https://www.econbiz.de/10014294184
Saved in:
3
Introduction to the special issue on developing research methods and metrics in
macromarketing
Stanton, Julie
;
De Quero-Navarro, Beatriz
;
Domegan, …
- In:
Journal of macromarketing
44
(
2024
)
1
,
pp. 74-80
Persistent link: https://www.econbiz.de/10014584708
Saved in:
4
Laytonian writing : some processes and experiences of co-authoring with Roger A. Layton
Domegan, Christine
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 332-334
Persistent link: https://www.econbiz.de/10014584736
Saved in:
5
Towards a sharper "golden anniversary" focus for
macromarketing
?
Shapiro, Stanley
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 335-338
Persistent link: https://www.econbiz.de/10014584738
Saved in:
6
The curvilinear role of trust in marketing systems : analysis of a moderated-mediation model with hierarchical linear modeling
Manis, Kerry T.
;
Cockrell, Seth
;
Friske, Wesley
- In:
Journal of macromarketing
44
(
2024
)
1
,
pp. 116-134
Persistent link: https://www.econbiz.de/10014584713
Saved in:
7
The five stages of the
macromarketing
field of study : from raison d'etre to field of significant promise
Hunt, Shelby D.
;
Hass, Ashley
;
Manis, Kerry T.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 10-24
Persistent link: https://www.econbiz.de/10012485415
Saved in:
8
National customer orientation : an empirical test across 112 countries
Mintz, Ofer
;
Currim, Imran S.
;
Deshpandé, Rohit
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014333912
Saved in:
9
Macromarketing
pedagogy at the 2023 Conference
Stanton, Julie
- In:
Journal of macromarketing
43
(
2023
)
4
,
pp. 522-523
Persistent link: https://www.econbiz.de/10014435066
Saved in:
10
Building on a long needed seminal contribution
Shapiro, Stanley
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 603-608
Persistent link: https://www.econbiz.de/10013475247
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