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Search: subject:"macromarketing"
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macromarketing
202
Marketing
72
Consumer behaviour
55
Konsumentenverhalten
55
Marketing theory
49
Marketingtheorie
49
sustainability
47
Nachhaltige Entwicklung
29
Sustainable development
29
marketing systems
29
Sustainability
23
Nachhaltigkeit
22
USA
22
United States
22
Macromarketing
20
International marketing
17
Internationales Marketing
17
Brand management
16
Corporate Social Responsibility
16
Corporate social responsibility
16
Markenführung
16
Business ethics
14
Marketing management
14
Marketingmanagement
14
Unternehmensethik
14
Welt
13
World
13
marketing
13
Social marketing
12
Subsistence economy
12
Subsistenzwirtschaft
12
Social Marketing
11
China
10
Quality of life
10
Religion
10
ethics
10
social marketing
10
Entrepreneurship
9
Entrepreneurship approach
9
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9
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146
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17
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Article
253
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3
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Article in journal
239
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239
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2
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2
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2
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2
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1
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Language
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English
249
Undetermined
6
Romanian
1
Author
All
Shultz, Clifford J.
16
Wooliscroft, Ben
12
Peterson, Mark
11
Layton, Roger A.
10
Benton, Raymond
6
Stanton, Julie
6
Ekici, Ahmet
5
Gurrieri, Lauren
5
Laczniak, Gene R.
5
Mittelstaedt, John D.
5
Previte, Josephine
5
Watson, Forrest
5
Atik, Deniz
4
Domegan, Christine
4
Kadirov, Djavlonbek
4
Kennedy, Ann-Marie
4
Lusch, Robert F.
4
Prothero, Andrea
4
Shapiro, Stanley
4
Varey, Richard J.
4
Viswanathan, Madhu
4
Brace-Govan, Jan
3
Ganglmair-Wooliscroft, Alexandra
3
Gao, Zhihong
3
Hunt, Shelby D.
3
McDonagh, Pierre
3
Samuel, Anthony
3
Sridharan, Srinivas
3
Aschemann-Witzel, Jessica
2
Avram, Emanuela Maria
2
Becker, Ingrid
2
Beninger, Stefanie
2
Chatzidakis, Andreas
2
Conejo, Francisco
2
Corus, Canan
2
Cummins, Shannon
2
Currim, Imran S.
2
Dadzie, Kofi Q.
2
De Quero-Navarro, Beatriz
2
Deshpandé, Rohit
2
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Institution
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Centre Emile Bernheim, Solvay Brussels School of Economics and Management
1
Université Paris-Dauphine (Paris IX)
1
Published in...
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Journal of macromarketing : examining the interactions among markets, marketing, and society
151
Journal of macromarketing
60
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing education : JME
3
Australasian marketing journal
2
Journal of Historical Research in Marketing
2
Journal of Islamic Marketing
2
Journal of Islamic marketing : JIMA
2
Journal of business research : JBR
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Amfiteatru Economic Journal
1
Community quality-of-life and well-being
1
DBA Africa management review
1
Decision
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Economics Papers from University Paris Dauphine
1
European Journal of Marketing
1
European journal of marketing
1
European journal of marketing : EJM
1
International Journal of Bank Marketing
1
International Review on Public and Nonprofit Marketing
1
Journal of Consumer Policy
1
Journal of Economic Regulation (Вопросы регулирования экономики) Journal of Economic Regulation
1
Journal of Social Marketing
1
Journal of agribusiness in developing and emerging economies : JADEE
1
Journal of business ethics : JBE
1
Journal of historical research in marketing
1
Marketing letters : a journal of research in marketing
1
Olsztyn economic journal
1
Revista de Marketing Online (Journal of Online Marketing)
1
Social Indicators Research
1
The AMFITEATRU ECONOMIC journal
1
Trends economics and management
1
Working Papers CEB
1
Zbornik radova Ekonomskog Fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu
1
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ECONIS (ZBW)
240
RePEc
8
Other ZBW resources
7
EconStor
1
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81
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81
Sustainability as megatrend : two schools of
macromarketing
thought
Mittelstaedt, John D.
;
Shultz, Clifford J.
;
Kilbourne, …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10010402644
Saved in:
82
Introduction to the special issue: Sustainability as megatrend I
McDonagh, Pierre
;
Prothero, Andrea
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 248-252
Persistent link: https://www.econbiz.de/10010402645
Saved in:
83
Toward a general theory of regulatory arbitrage : a marketing systems perspective
Gloukhovtsev, Alexei
;
Schouten, John W.
;
Mattila, Pekka
- In:
Journal of public policy & marketing : JPP & M ; an …
37
(
2018
)
1
,
pp. 142-151
Persistent link: https://www.econbiz.de/10012016482
Saved in:
84
Marketing practices of rural micro and small businesses in Ghana the role of public policy
Blankson, Charles
;
Cowan, Kirsten
;
Darley, William K.
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
1
,
pp. 29-56
Persistent link: https://www.econbiz.de/10011922745
Saved in:
85
Living in a gender-binary world : implications for a revised model of consumer vulnerability
McKeage, Kim
;
Crosby, Elizabeth
;
Rittenburg, Terri
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
1
,
pp. 73-90
Persistent link: https://www.econbiz.de/10011922751
Saved in:
86
Building meaning : architectural dialectic in spatial marketing systems
Bargenda, Angela
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
3
,
pp. 262-277
Persistent link: https://www.econbiz.de/10011924369
Saved in:
87
Fine-tuning the fight against food waste
Aschemann-Witzel, Jessica
;
Hooge, Ilona E. de
;
Almli, …
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
2
,
pp. 168-184
Persistent link: https://www.econbiz.de/10011883834
Saved in:
88
A social identity perspective on the legalization of marijuana in the United States : the relative importance of status insecurity and group membership
Geiger-Oneto, Stephanie
;
Simkins, Travis
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10011883842
Saved in:
89
Path dependency in marketing systems : where history matters and the future casts a shadow
Layton, Roger A.
;
Duffy, Sarah
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
4
,
pp. 400-414
Persistent link: https://www.econbiz.de/10011954413
Saved in:
90
BOP research meets
macromarketing
: content analysis of BOP-related research in the Journal of
Macromarketing
Singh, Ramendra
;
Bharadwaj, Apoorva
- In:
Decision
44
(
2017
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10011703067
Saved in:
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