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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Organisation und praktische Anwendung"
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Market research
53
Marktforschung
53
Consumer behaviour
12
Konsumentenverhalten
12
Deutschland
5
Germany
5
Advertising effects
4
Children
4
Customer satisfaction
4
Eating habit
4
Ernährungsverhalten
4
Kinder
4
Kundenzufriedenheit
4
Marketing
4
Werbewirkung
4
Cognition
3
Food packaging
3
Information behaviour
3
Informationsverhalten
3
Internet marketing
3
Kognition
3
Lebensmittelverpackung
3
Measurement
3
Messung
3
Neuromarketing
3
Online-Marketing
3
Personality psychology
3
Persönlichkeitspsychologie
3
Advertising media
2
Advertising planning
2
Befragung
2
Bibliometrics
2
Bibliometrie
2
Brand image
2
China
2
Computerspiel
2
Forecasting model
2
Interview
2
Legal compliance
2
Markenimage
2
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Article
51
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2
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Article in journal
32
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32
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21
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21
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2
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32
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Pepels, Werner
5
Koch, Jörg
3
Agante, Luísa
2
Holbrook, Morris B.
2
Steckler, Brunhilde
2
Wöller, Rolf
2
Aretz, Wera
1
Ashraf, Rohail
1
Bar, Moshe
1
Berthon, Pierre R.
1
Blom, Frank
1
Brunswick, Gary J.
1
Caruana, Robert
1
Chaudhuri, Himadri Roy
1
Choi, Yung Kyun
1
Chéron, Emmanuel
1
Cornwell, T. Bettina
1
Davies, Iain A.
1
Dias, Mónica
1
Fitchett, James
1
Gallarza, Martina G.
1
Ghoshal, A.
1
Gil Saura, Irene
1
Gunter, Benjamin C.
1
Hagstotz, Werner
1
Hansen, Torben
1
Holland, Heinrich
1
Hsu, Jane Lu
1
Hubert, Anita Mirja
1
Hughner, Renée Shaw
1
Illes, Judy
1
Kalyanaraman, Sriram
1
Kastin, Klaus S.
1
Kenning, Peter
1
Kenny, Maureen
1
Kim, Kyung Hoon
1
Kim, Sang Jin
1
Kleine, Robert E.
1
Kleine, Susan Schultz
1
Kohlbacher, Florian
1
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Journal of consumer behaviour : an international research review
Organisation und praktische Anwendung
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
89
SpringerLink / Bücher
81
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Qualitative Market Research: An International Journal
55
Jahrbuch der Absatz- und Verbrauchsforschung
54
European Journal of Marketing
51
Marketing Intelligence & Planning
51
Europäische Hochschulschriften / 5
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
International journal of market research
43
Journal of marketing management : MM
42
Marketing : ZFP ; journal of research and management
40
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of business economics : JBE
31
Handbuch der Marktforschung
30
Springer eBook Collection / Business and Economics
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of advertising research
25
Lehrbuch
23
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Annals of marketing-mba
22
Springer eBook Collection
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Market research handbook
20
Conjoint measurement : methods and applications
19
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ECONIS (ZBW)
53
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1
The use and misuse of student samples : an empirical investigation of European marketing research
Ashraf, Rohail
;
Merunka, Dwight
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 295-308
Persistent link: https://www.econbiz.de/10011695069
Saved in:
2
Women's responses to stereotypical media portrayals : an fMRI study of sexualized and domestic images of women
Vezich, I. Stephanie
;
Gunter, Benjamin C.
;
Lieberman, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 322-331
Persistent link: https://www.econbiz.de/10011695078
Saved in:
3
The values and motivations behind sustainable fashion consumption
Lundblad, Louise
;
Davies, Iain A.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10011477183
Saved in:
4
Country of origin and brand image influences on perceptions of online game quality
Kim, Sang Jin
;
Choi, Yung Kyun
;
Kim, Kyung Hoon
;
Liu, …
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 389-398
Persistent link: https://www.econbiz.de/10011508886
Saved in:
5
Exploring the role of discourse in marketing and consumer research
Fitchett, James
;
Caruana, Robert
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011294157
Saved in:
6
Positive outcomes of social norm transgressions
Popa, Monica
;
Phillips, Barbara J.
;
Robertson, Courtney
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
5
,
pp. 351-363
Persistent link: https://www.econbiz.de/10010517311
Saved in:
7
"It's a fix!" : the mediative influence of the x Factor tribe on narrative transportation as persuasive process
Richardson, Brendan
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 122-132
Persistent link: https://www.econbiz.de/10009738782
Saved in:
8
What if Web site editorial content and ads are in two different languages? : a study of bilingual consumers' online information processing
Li, Cong
;
Kalyanaraman, Sriram
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
3
,
pp. 198-206
Persistent link: https://www.econbiz.de/10009575359
Saved in:
9
Understanding "silver" consumers through cognitive age, health condition, financial status, and personal values : empirical evidence from the world's most mature market Japan
Kohlbacher, Florian
;
Chéron, Emmanuel
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
3
,
pp. 179-188
Persistent link: https://www.econbiz.de/10009575363
Saved in:
10
Need for touch and information processing strategies : an empirical examination
Yazdanparast, Atefeh
;
Spears, Nancy
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
5
,
pp. 415-421
Persistent link: https://www.econbiz.de/10009668408
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