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~subject:"USA"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of historical research in marketing"
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USA
Sportmarketing
162
Sports marketing
162
Consumer behaviour
101
Konsumentenverhalten
101
Professional sports
98
Profisport
98
Marketing theory
85
Marketingtheorie
85
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63
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Sport organization
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Advertising history
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Brand image
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History of marketing thought
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Beard, Fred
2
DeGaris, Larry
2
Havard, Cody T.
2
Ross, Stephen D.
2
Roy, Donald P.
2
Shaw, Eric H.
2
Tadajewski, Mark
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Won, Doyeon
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Amato, Christie H.
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Argue, Evan
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1
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1
Branchik, Blaine J.
1
Broda, Michael D.
1
Brown, Brandon
1
Brown, Stephen
1
Casper, Jonathan M.
1
Choi, Yun Seok
1
Clark, John S.
1
Cohen, Adam
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Cooper, Coyte G.
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International journal of sport management and marketing : IJSMM
Journal of historical research in marketing
Industrial marketing management : the international journal for industrial and high-tech firms
99
Journal of business research : JBR
97
Working paper / National Bureau of Economic Research, Inc.
96
Journal of advertising research
72
Journal of marketing
55
International journal of hospitality management
53
American journal of agricultural economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Journal of the Academy of Marketing Science
45
Sport marketing quarterly : preferred journal of the Sport Marketing Association
45
Harvard business review : HBR
42
Journal of macromarketing : examining the interactions among markets, marketing, and society
40
Journal of marketing management : MM
40
Psychology & marketing
39
Journal of retailing and consumer services
38
Journal of advertising : official publication of the American Academy of Advertising
36
Journal of marketing theory and practice
36
European journal of operational research : EJOR
35
Health marketing quarterly
34
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
34
Journal of travel and tourism marketing
34
European journal of marketing : EJM
33
The journal of brand management : an international journal
33
Journal of global marketing
32
Services marketing quarterly
32
Journal of business ethics : JOBE
31
The journal of business & industrial marketing
31
The journal of services marketing
31
SpringerLink / Bücher
30
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
Management science : journal of the Institute for Operations Research and the Management Sciences
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of marketing research : JMR
27
Business horizons
26
International journal of production economics
26
International journal of production research
26
Journal of service research : JSR
26
Journal of sport management : the official journal of the North American Society of Sport Management
26
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ECONIS (ZBW)
63
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1
Charting relationship
marketing
practice : it really didn't emerge in the 1970s
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 486-508
Persistent link: https://www.econbiz.de/10011448285
Saved in:
2
Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada
Traugutt, Alexander
;
Greenhalgh, Gregory P.
;
Goebert, Chad
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10014310905
Saved in:
3
The Negro
marketing
dilemma : dominant
marketing
discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
Saved in:
4
Impact of congruence in cause
marketing
campaigns for professional sport organisations
Roy, Donald P.
- In:
International journal of sport management and marketing …
10
(
2011
)
1/2
,
pp. 21-34
Persistent link: https://www.econbiz.de/10009407938
Saved in:
5
Examining the predictors of consumer response to sport
marketing
via digital social media
Mahan, Joseph E.
- In:
International journal of sport management and marketing …
9
(
2011
)
3/4
,
pp. 254-267
Persistent link: https://www.econbiz.de/10009312113
Saved in:
6
Marketing
as a response to paradox and norms in the 1960s and 1970s
Bourassa, Maureen A.
;
Cunningham, Peggy H.
;
Handelman, …
- In:
Journal of historical research in marketing
5
(
2013
)
1
,
pp. 47-70
Persistent link: https://www.econbiz.de/10009758522
Saved in:
7
The birth of modern packaging : cartons, cans and bottles
Twede, Diana
- In:
Journal of historical research in marketing
4
(
2012
)
2
,
pp. 245-272
Persistent link: https://www.econbiz.de/10009561246
Saved in:
8
"A virtual social H-bomb" : the late 1950s controversy over subliminal advertising
Fullerton, Ronald A.
- In:
Journal of historical research in marketing
2
(
2010
)
2
,
pp. 166-173
Persistent link: https://www.econbiz.de/10003979531
Saved in:
9
The IndyCar Series : a
marketing
channels perspective
Young, Joyce A.
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 57-72
Persistent link: https://www.econbiz.de/10008650624
Saved in:
10
Multilevel
marketing
and pyramid schemes in the United States : an historical analysis
Keep, William W.
;
Nat, Peter J. Vander
- In:
Journal of historical research in marketing
6
(
2014
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10010391802
Saved in:
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