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Marketing management
new media
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25
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25
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21
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21
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Chipp, Kerry Fiona
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Ewing, Mike
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Felix, Reto
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Journal of marketing management : MM
2
International review on public and non-profit marketing
1
Journal of business research : JBR
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
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The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
2
"Portugal, the best destination" : the case study of a CSR communication that changed mentalities and increased business performance
Casais, Beatriz
;
Sousa, Bruno
- In:
World review of entrepreneurship, management and …
15
(
2019
)
1/2
,
pp. 29-41
Persistent link: https://www.econbiz.de/10012027564
Saved in:
3
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
4
Elements of strategic social media marketing : a holistic framework
Felix, Reto
;
Rauschnabel, Philipp A.
;
Hinsch, Chris
- In:
Journal of business research : JBR
70
(
2017
),
pp. 118-126
Persistent link: https://www.econbiz.de/10011620382
Saved in:
5
Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
6
Producer push to consumer pull : who curates
new
media
content? : developing strategies for
new
media
environments
Chipp, Kerry Fiona
;
Chakravorty, Devarpan
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10011607077
Saved in:
7
Employing social media as a marketing strategy in college sport : an examination of perceived effectiveness in accomplishing organizational objectives
Dixon, Anthony W.
;
Martinez, J. Michael
;
Martin, …
- In:
International review on public and non-profit marketing
12
(
2015
)
2
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011410712
Saved in:
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