Jagodič, Gregor; Milfelner, Borut - In: Cogent business & management 9 (2022) 1, pp. 1-28
) marketing support, and service quality in the market orientation-performance relationship. Even though there are many studies … considering the market orientation-performance relationship they rarely take into consideration ICT marketing support and … modeling (SEM) and invariance testing procedure to make comparisons between the three countries. Market orientation strongly …