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Search: subject:"popularity"
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Consumer behaviour
36
Konsumentenverhalten
35
Popularity
35
Social Web
30
Social web
30
Internet marketing
25
Online-Marketing
24
popularity
16
Viral marketing
14
Virales Marketing
14
Brand management
12
Markenführung
12
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10
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10
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10
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10
Online retailing
10
Online-Handel
10
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7
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6
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6
Social relations
6
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5
Internet
5
Reputation
5
Social network
5
Soziale Beziehungen
5
Soziales Netzwerk
5
Theorie
5
Theory
5
Werbewirkung
5
Beziehungsmarketing
4
Brand popularity
4
China
4
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4
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4
Hotellerie
4
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4
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Coleman, Ben
2
Dwivedi, Abhishek
2
Enkelmann, Sören
2
Filieri, Raffaele
2
Garden, Rebecca
2
Gil, Luciana A.
2
Grünberg, Jaan
2
Gumbley, Sarah
2
Hill, Sally Rao
2
Holder, Mark
2
Hu, Xiaoxiao
2
Johnson, Lester W.
2
Khobzi, Hamid
2
Law, Chun Hung Roberts
2
Lewis-Beck, Michael S.
2
Lin, Zhibin
2
Liu, Jianwei
2
Mattila, Anna S.
2
McCauley, Brian
2
Merola, Giovanni
2
Noguti, Valeria
2
Pallas, Josef
2
Sharma, Dheeraj P.
2
Stegmaier, Mary
2
Tan, Chuan-Hoo
2
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2
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2
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1
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1
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1
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1
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1
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Journal of business research : JBR
7
Journal of retailing and consumer services
6
Public Choice
5
Economics and politics revisited : executive approval and the new calculus of support
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of hospitality management
4
Online Information Review
4
Tourism management : research, policies, practice
4
Information systems research : ISR
3
Physica A: Statistical Mechanics and its Applications
3
The journal of brand management : an international journal
3
Applied economics letters
2
European Journal of Political Economy
2
European journal of marketing
2
International journal of information technology and management : IJITM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Happiness Studies
2
Journal of retailing
2
Technological forecasting & social change : an international journal
2
Advances in Complex Systems (ACS)
1
Asia Pacific journal of marketing and logistics
1
Computational and mathematical organization theory
1
Corporate governance : international journal of business in society
1
Economics Letters
1
Empirical Economics
1
European Journal of Marketing
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
European journal of political economy
1
Finance research letters
1
Frontiers in Economic History
1
Information economics and policy : IEP
1
International Journal of Accounting & Information Management
1
International Journal of Accounting and Information Management
1
International Journal of Creative Interfaces and Computer Graphics (IJCICG)
1
International Journal of Data Warehousing and Mining (IJDWM)
1
International Journal of E-Business Research (IJEBR)
1
International Journal of Forecasting
1
International Journal of Information Technology and Web Engineering (IJITWE)
1
International Journal of Multimedia Data Engineering and Management (IJMDEM)
1
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ECONIS (ZBW)
98
RePEc
29
Other ZBW resources
14
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1
Appearance and media
popularity
affecting experiential gift-giving
Chen, Tser-yieth
;
Wu, Hsueh Ling
;
Tai, Zhi-Cheng
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2198-2215
Persistent link: https://www.econbiz.de/10014430220
Saved in:
2
Hype as a factor on the global market : the case of Bitcoin
Nepp, Alexander
;
Karpeko, Fedor
- In:
The journal of behavioral finance : a publication of …
25
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014513773
Saved in:
3
Relationship between the
popularity
of a platform and the price of NFT assets
An, Jaehyung
;
Mikhaylov, Alexey
;
Chang, Tsangyao
- In:
Finance research letters
61
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014491046
Saved in:
4
The role of reviewer badges in the dynamics of online reviews
Yazdani, Elham
;
Gopinath, Shyam
;
Carson, Stephen J.
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 547-566
Persistent link: https://www.econbiz.de/10015057564
Saved in:
5
The antecedent cognitions of brand love and its impact on brand loyalty : the moderating role of sustainability marketing
Khalid, Afia
;
Awan, Raheel Amir
;
Ali, Rizwan
;
Sarmad, Imran
- In:
Corporate governance : international journal of …
24
(
2024
)
3
,
pp. 609-626
Persistent link: https://www.econbiz.de/10015052336
Saved in:
6
How pop-ups drive online sales : moderating effects of online promotions
Liu, Yahui
;
Zheng, Hualu
;
Yang, Shuai
;
Wang, Junjie
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2112-2141
Persistent link: https://www.econbiz.de/10014342205
Saved in:
7
Presentation of celebrities' private life through visual social media
Klostermann, Jan
;
Meißner, Martin
;
Max, Alexander
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534248
Saved in:
8
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
9
More popular, more listings? : effects of
popularity
on Airbnb host expansion
Tang, Li
;
Xu, Zhen
;
Lyu, Xuanxuan
- In:
International journal of contemporary hospitality management
35
(
2023
)
5
,
pp. 1650-1669
Persistent link: https://www.econbiz.de/10014280873
Saved in:
10
Seeing is buying : should offline retailers use shelf-based scarcity to sell products?
Kumar, Madhumitha Ezhil
;
Pandey, Shivendra Kumar
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 359-379
Persistent link: https://www.econbiz.de/10014275993
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