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~subject:"Brand management"
~subject:"Konsumentenverhalten"
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Search: subject:"popularity"
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Brand management
Konsumentenverhalten
popularity
56
Popularity
40
Consumer behaviour
39
Social Web
37
Social web
37
Internet marketing
29
Online-Marketing
28
Theorie
17
Viral marketing
16
Virales Marketing
16
Theory
15
Wahlverhalten
15
Reputation
14
Voting behaviour
14
E-commerce
13
Electronic Commerce
13
Markenführung
13
Germany
12
popularity function
12
Online retailing
11
Online-Handel
11
Brand image
10
Markenimage
10
Social relations
10
Welt
10
coalitions
10
indices of popularity and universality
10
mathematical theory of democracy
10
social media
10
theory of voting
10
Social network
9
Soziale Beziehungen
9
Soziales Netzwerk
9
World
9
unemployment
9
Advertising effects
8
Elections
8
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37
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2
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Article
43
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43
Aufsatz in Zeitschrift
43
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English
44
Author
All
Filieri, Raffaele
2
Lin, Zhibin
2
Mattila, Anna S.
2
Sharma, Dheeraj P.
2
Yu, Chung-En
2
Ahn, Sun Joo
1
Alemu, Mohammed Hussen
1
Alguezaui, Salma
1
Amatulli, Cesare
1
Antoniadis, Ioannis
1
Arslanagić-Kalajdžić, Maja
1
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1
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1
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1
Basu, Shankha
1
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1
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1
Bucic, Tania
1
Bügel, Martin P.
1
Cauberghe, Verolien
1
Chang, Yonghwan
1
Chatzopoulou, Elena
1
Chen, Chihchien
1
Chen, Tser-yieth
1
Chung, Jaihak
1
D'Antone, Simona
1
De Angelis, Matteo
1
Dewan, Sanjeev
1
Dwivedi, Abhishek
1
Erturkoglu, Zeynep
1
Ezhil Kumar, Madhumitha
1
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1
Fang, Eric
1
Gao, Yixing
1
Gil, Luciana A.
1
Gong, Caiyan
1
Griffith, Denni Arli
1
Guido, Gianluigi
1
Ha, Jooyeon
1
Ho, Yi-Jen
1
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Journal of business research : JBR
4
Journal of retailing and consumer services
4
The journal of brand management : an international journal
4
Information systems research : ISR
3
International journal of hospitality management
2
Tourism management : research, policies, practice
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
European journal of operational research : EJOR
1
Frontiers in Economic History
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of accounting and information management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of information technology and management : IJITM
1
International journal of internet marketing and advertising : IJIMA
1
Journal of behavioral and experimental economics
1
Journal of behavioral decision making
1
Journal of business ethics : JOBE
1
Journal of consumer marketing
1
Journal of hospitality marketing & management
1
Journal of management analytics
1
Journal of marketing communications
1
Journal of media business studies
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Psychology & marketing
1
Springer eBook Collection
1
The journal of applied business research
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
44
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1
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44
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Date (oldest first)
1
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
2
Predicting song
popularity
based on Spotify's audio features : insights from the Indonesian streaming users
Saragih, Harriman Samuel
- In:
Journal of management analytics
10
(
2023
)
4
,
pp. 693-709
Persistent link: https://www.econbiz.de/10014446754
Saved in:
3
Appearance and media
popularity
affecting experiential gift-giving
Chen, Tser-yieth
;
Wu, Hsueh Ling
;
Tai, Zhi-Cheng
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2198-2215
Persistent link: https://www.econbiz.de/10014430220
Saved in:
4
Going with the crowd in volatile times : exposure to environmental variability increases people's preference for popular options
Tan, Lishi
;
Basu, Shankha
;
Savani, Krishna
- In:
Journal of behavioral decision making
36
(
2023
)
4
,
pp. 1-11
Persistent link: https://www.econbiz.de/10014337236
Saved in:
5
How pop-ups drive online sales : moderating effects of online promotions
Liu, Yahui
;
Zheng, Hualu
;
Yang, Shuai
;
Wang, Junjie
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2112-2141
Persistent link: https://www.econbiz.de/10014342205
Saved in:
6
"I got it FIRST" : antecedents of competitive consumption of a new product
Park, Jihye
;
Li, Wenhan
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303393
Saved in:
7
Seeing is buying : should offline retailers use shelf-based scarcity to sell products?
Kumar, Madhumitha Ezhil
;
Pandey, Shivendra Kumar
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 359-379
Persistent link: https://www.econbiz.de/10014275993
Saved in:
8
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
9
How can our tweets go viral? : point-process modelling of brand content
Zadeh, Amir Hassan
;
Sharda, Ramesh
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013255731
Saved in:
10
A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
Saved in:
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